# Plant Milk Hair Colors Better Natured's Hair Colors Feature Tahitian Palm, Coconut & Orchid Milk By Laura McQuarrie | Published 2020-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/better-natured-hair-colors References: [prnewswire](https://www.prnewswire.com/news-releases/naturally-derived-haircare-brand-better-natured-launches-radiantly-vibrant-hair-color-range-301103497.html) & [betternatured](https://betternatured.com/) [Better Natured](https://www.trendhunter.com/trends/better-roots) is introducing a new line of naturally-derived, professionally developed, permanent hair color that's rich with nourishing ingredients, including a [triple plant-milk blend](https://www.trendhunter.com/trends/plantbased-haircare-formulation) of Tahitian palm, coconut and orchid milk. The hair colors are designed to deliver high-quality results without compromising on hair health or ingredients. The [liquid-crème formula](https://www.trendhunter.com/trends/gold-hair) is said to be gentle on the hair and scalp and it allows plenty of room for people to customize a shade exactly to their liking. As a result of using the nourishing hair colors, consumers can expect rich, multi-dimensional color that lasts for up to eight weeks and offers full gray coverage. The Better Natured hair colors are offered in 26 shades, ranging from neutrals to daring reds, purples and blues. Image Credit: Better Natured ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 45% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Plant-based Hair Color:** The trend of using plant milk in hair colors presents opportunities for disruptive innovation in the beauty industry. - **Naturally-derived Ingredients:** The trend of incorporating nourishing ingredients in hair colors opens doors for disruptive innovation in the cosmetics industry. - **Customizable Shades:** The trend of offering customizable hair color shades creates opportunities for disruptive innovation in the personal care industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can explore disruptive innovation by adopting plant-based hair color products. - **Cosmetics:** The cosmetics industry can explore disruptive innovation by incorporating naturally-derived ingredients in their product offerings. - **Personal Care:** The personal care industry can explore disruptive innovation by providing customizable hair color options to consumers. ## Related on Trend Hunter - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Clean High-Performance Hair Colors](https://www.trendhunter.com/trends/innersense-color-purity.md) - [Plant-Based Food Coloring Ranges](https://www.trendhunter.com/trends/natural-colors-by-prodalim.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md)