# Premium Better-for-You Sodas United Sodas of America Uses Natural Flavors & Organic Sweeteners By Laura McQuarrie | Published 2020-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-for-you-soda References: [fastcompany](https://www.fastcompany.com/90503979/admit-it-you-really-want-a-soda-and-this-startup-will-woo-you-with-guilt-free-flavors?utm_campaign=eem524%3A524%3As00%3A20200513_fc&utm_medium=Compass&utm_source=newsletter) & [unitedsodas](https://unitedsodas.com/) In place of sodas, many health-conscious consumers have made the switch to alternatives like flavorful, fizzy sparkling water but [United Sodas of America](https://www.trendhunter.com/trends/homemade-brand-ice-cream) hopes to reintroduce people to its [better-for-you sodas](https://www.trendhunter.com/trends/spindrift-soda) with its guilt-free flavors. The naturally flavored soda beverages are offered in healthful, premium flavors like Pear Elderflower, Sour Blueberry and Toasted Coconut, as well as others that play on popular gingery or citrusy soda flavors. The refreshing, caffeine-free sodas come in at just 30 calories, thanks to the fact that they're naturally flavored and organically sweetened. Just as the ice cream category has been upended by better-for-you brands like [Halo Top](https://www.trendhunter.com/trends/seasonal-ice-cream-flavor) in the last few years, United Sodas of America is on a mission to do the same for soda. Image Credit: United Sodas of America ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Better-for-you Sodas:** The trend of introducing premium, better-for-you sodas with natural flavors and organic sweeteners helps health-conscious consumers make better choices. - **Natural Flavoring:** The trend of using natural flavorings in sodas is disruptive to the soda industry, as it challenges the traditional use of artificial flavors. - **Low-calorie Options:** The trend of low-calorie sodas disrupts the traditional soda market, providing health-conscious consumers with guilt-free drink options. ### Who This Affects Most - **Beverage:** The beverage industry can explore the market of better-for-you soda options, using natural flavorings and low-calorie options to attract health-conscious customers. - **Health and Wellness:** The health and wellness industry can promote better-for-you sodas as a healthier alternative to traditional sodas, exploring the natural flavors and organic sweeteners used in the drink. - **Food Retail:** The food retail industry can offer better-for-you soda options in their stores, promoting them as a healthier, low-calorie option for health-conscious consumers. ## Related on Trend Hunter - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [All-Natural Electrolyte Sodas](https://www.trendhunter.com/trends/premium-sparkling-soda.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Organic Zero-Sugar Sodas](https://www.trendhunter.com/trends/zero-sugar-soda.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md)