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# Puree-Infused Salad Dressings
These Better-for-You Salad Dressings are Enhanced with Vegetables

By Laura McQuarrie | Published 2020-04-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/better-for-you-salad-dressings
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4151-condiment-innovation) & [healthychoice](https://www.healthychoice.com/)

[Healthy Choice](https://www.trendhunter.com/trends/on-track) created a range of better-for-you salad dressings that reinterpret beloved classics like ranch, creamy Italian and garden French for today's ingredient-conscious consumer. The [plant-based Healthy Choice Power Dressings](https://www.trendhunter.com/trends/salad-protein-booster) are available in varieties that are enhanced with a variety of vegetable purees from ingredients like cauliflower or red bell pepper. In the case of the Creamy Italian dressing, there's cauliflower puree that's paired with Italian herbs and sunflower oil, while the Greener Goddess offers a new take on green goddess dressings with a vibrant blend of tomatillo and spinach purees, plus oil.

These better-for-you salad dressings were created to compound on the success of Healthy Choice's Power products in the frozen category and offer [low-calorie ways](https://www.trendhunter.com/trends/fropro-fit-sauce) for people to load up on more vegetables and less fat.

Image Credit: Healthy Choice

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 42% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Salad Dressings:** Opportunity for companies to develop plant-based salad dressings that offer healthier alternatives to traditional options.
- **Veggie-infused Innovations:** Innovation potential in infusing various vegetables into food products to add nutritional value and appeal to health-conscious consumers.
- **Low-calorie Ingredient Substitutions:** Market opportunity for creating low-calorie alternatives by substituting traditional salad dressing ingredients with healthier options like vegetable purees.

### Sectors Adopting This

- **Food Manufacturing:** Food manufacturers can explore incorporating vegetable purees into their salad dressing products for added health benefits.
- **Plant-based Food:** The plant-based food industry can capitalize on the demand for healthier salad dressings by creating new and innovative veggie-infused options.
- **Health and Wellness:** In the health and wellness industry, there is room for developing low-calorie salad dressings that provide consumers with a guilt-free option.

## Related on Trend Hunter

- [Lower-Calorie Creamy Dressings](https://www.trendhunter.com/trends/lowercalorie-creamy-dressings.md)
- [Juice-Sweetened Dressings](https://www.trendhunter.com/trends/chosen-foods-dressings.md)
- [Creamy Oat Milk Dressings](https://www.trendhunter.com/trends/simply-plant-based-dressings.md)
- [Versatile Refrigerated Salad Dressings](https://www.trendhunter.com/trends/health-nut-dressings.md)
- [Clean Label Salad Dressings](https://www.trendhunter.com/trends/newmans-own-2.md)
- [Homestyle Premium Dressings](https://www.trendhunter.com/trends/pure-jl-kraft.md)
- [Vegan Buttermilk Salad Dressings](https://www.trendhunter.com/trends/buttermilk-salad-dressings.md)
- [Seed Oil-Free Salad Dressings](https://www.trendhunter.com/trends/comprehensive-brand-refresh.md)
- [Free-From Vinaigrette Sauces](https://www.trendhunter.com/trends/california-olive-ranch-vinaigrette.md)
