# Better-for-You Gummy Bears Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats By Laura McQuarrie | Published 2019-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-for-you-gummy-bears References: [instagram](https://www.instagram.com/p/Bu1hRCDAr1F/) & [sugarfina](https://www.sugarfina.com/candy/collection/pressed-juicery) Sugarfina recently introduced a collection of better-for-you gummy bears in collaboration with Pressed Juicery that takes inspiration from its popular juice flavors. These all-new confections are not only all-natural but also non-GMO, free from fat, enriched with vitamins and made with 30% less sugar than traditional gummy bears. The new gummy bears are offered in flavors like Roots Juice, which gets its brilliant color from beetroot juice concentrate, Citrus Juice with a pineapple-lemon flavor and Vanilla Almond, based on Pressed Juicery's vanilla almond milk. In keeping with the juice-inspired theme, the sweets are packaged in tall bottles in large, medium and shot-sized containers. Sugarfina also offers a 7-Day Gummy Bear "Cleanse" inspired by popular juice cleanse packages. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Better-for-you Gummy Bears:** Disruptive innovation opportunity: Creating healthier alternatives to traditional candy products. - **Juice-inspired Treats:** Disruptive innovation opportunity: Infusing popular juice flavors into confectionery products. - **Gummy Bear 'cleanse':** Disruptive innovation opportunity: Capitalizing on the popularity of juice cleanses by offering gummy bear versions. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry. - **Health and Wellness:** Disruptive innovation opportunity: Catering to health-conscious consumers by offering nutritious candy alternatives. - **Packaging:** Disruptive innovation opportunity: Designing unique and appealing packaging for candy products inspired by other beverages. ## Related on Trend Hunter - [High-Quality Gummy Bear Candies](https://www.trendhunter.com/trends/bebeto-just-bears.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Low-Sugar Prebiotic Gummies](https://www.trendhunter.com/trends/prebiotic-gummies.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Low-Sugar Tart Cherry Gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry.md) - [Lower Sugar Gummy Products](https://www.trendhunter.com/trends/reduced-sugar-gummies.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md)