# Konjac-Powered Baking Mixes MOYU Makes Better-for-You Baking Mixes with a Fiber-Rich Superfood By Laura McQuarrie | Published 2023-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-for-you-baking-mixes References: [specialtyfood](https://www.specialtyfood.com/news/article/new-now-next-feature-startup-incubator-products/#12122222212111222122) & [eatmoyu](https://www.eatmoyu.com/products/pancake-waffle-mix-samples)  In a market that’s full of [free-from, better-for-you baking mixes](https://www.trendhunter.com/trends/banana-bread-mix), MOYU is one brand that sets itself apart by incorporating konjac. This fiber-rich ingredient is known for its unique texture and health benefits, offering a distinct and innovative option for ingredient-conscious and health-conscious bakers. Additionally, konjac is a popular gluten-free and low-carbohydrate substitute in various food products, making it particularly appealing to individuals with dietary restrictions. The brand’s [plant-powered pancake and waffle mix](https://www.trendhunter.com/trends/swolecakes) is free from added sugar, fat-free, gluten-free, grain-free, rich in fiber and vegan. For those who enjoy eating more than baking, MOUY also offers [ready-to-eat cakes](https://www.trendhunter.com/trends/beloved-foods) like low-carb Cacao Reishi Mushroom, Orange Blossom Goji or dairy-free Jujube Walnut Banana. Like the baking mix, these free-from, protein-rich ready-make bread cakes tap into the power of a root dietary fiber that's been used in Asia for nearly 2,000 years. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 75% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Konjac-based Foods:** Opportunity for food companies to incorporate konjac, a fiber-rich superfood with unique texture and health benefits, into their product lines. - **Free-from Baking Mixes:** Opportunity for baking companies to create free-from, better-for-you mixes that cater to individuals with dietary restrictions. - **Plant-powered Vitamins:** Opportunity for vitamin companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their products. ### Who This Affects Most - **Health Food Industry:** Opportunity for health food companies to capitalize on the trend of incorporating konjac, a fiber-rich superfood, into their products. - **Baking Industry:** Opportunity for baking companies to tap into the trend of creating free-from, better-for-you mixes that cater to individuals with dietary restrictions. - **Supplement Industry:** Opportunity for supplement companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their vitamin products. ## Related on Trend Hunter - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Prebiotic Pancake Mixes](https://www.trendhunter.com/trends/prebiotic-pancake-mixes.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Fiber-Rich Baking Mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix.md) - [Mochi-Textured Pancake Mixes](https://www.trendhunter.com/trends/pancake-waffle-mix1.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md) - [Nutritious Pancake Mixes](https://www.trendhunter.com/trends/nutritious-pancake-mix.md)