# Fermented Cold-Pressed Juices Pulp Culture Creates Better-for-You Adult Beverages By Laura McQuarrie | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-for-you-adult-beverages References: [newhope](https://www.newhope.com/products-and-trends/natural-products-expo-west-trend-preview-functional-rtd-beverages/gallery?slide=1) & [pulpculture.la](https://pulpculture.la/) Knowing that people want to mindfully indulge, a variety of better-for-you adult beverages are being introduced to the market, some of which take the form of [hard kombucha drinks](https://www.trendhunter.com/trends/ferm-kombucha) and others that are more like light and refreshing [non-alcoholic alternatives](https://www.trendhunter.com/trends/dappy). Pulp Culture distinguishes itself by offering hard pressed juices, which take the form of fermented juice cocktails in cans. While many alcohol products only offer side effects, Pulp Culture offers varieties like Restore, Hustle, Relax and Think with side benefits. While Relax is full of functional ingredients like lavender, reishi and valerian root, Hustle helps to support an active lifestyle with [brain-enhancing nootropics](https://www.trendhunter.com/trends/muush) and immune-boosting, anti-inflammatory ingredients. These better-for-you beverages fuse the convenience of a cocktail in a can with the benefits of healthy juice cocktails. Image Credit: Pulp Culture ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fermented Beverages:** More companies will introduce fermented varieties of adult beverages to the market. - **Functional Cocktails:** Functional ingredients will be increasingly incorporated into adult beverages for added health benefits. - **Convenient Beverages:** Convenience-focused packing and distribution methods will become more popular for beverages. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry can explore producing healthy and functional fermented cocktails for health-conscious customers. - **Health and Wellness Industry:** The health and wellness industry can collaborate with beverage companies to produce more functional and healthy adult beverages. - **Packaging Industry:** Companies in the packaging industry should look into creating more convenient packaging solutions for the beverage industry's functional and healthy products. ## Related on Trend Hunter - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Living Culture-Infused Seltzers](https://www.trendhunter.com/trends/cultureinfused-craft-hard-seltzers.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Bubble-Free Hard Juices](https://www.trendhunter.com/trends/just-hard-squeezed.md)