# Green Grocery Gardens Better Food Solutions Firm Brings Rooftop Greenery to NYC Supermarkets By Jordan M | Published 2011-01-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/better-food-solutions References: [betterfoodsolutions](http://www.betterfoodsolutions.com/) When it comes to the push to make locally-grown food more common, cost-effective and competitive, few initiatives have more promise than [Better Food Solutions](https://www.trendhunter.com/trends/keen-jasper-km-lite)' supermarket green roof initiative. These [hydroponic greenhouses](https://www.trendhunter.com/trends/aerospring-pinch-hydroponic-system) will then allow these stores to access readily available, sustainable, and nearly carbon-neutral produce from their very roofs - something that will also dramatically cut down on [transportation emissions](https://www.trendhunter.com/trends/greenpublic). So far six locations are already using the program, and Better Food Solutions has plans to exponentially increase that number over the next year. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Supermarket Green Roofs:** Green grocery gardens are being introduced in supermarkets to offer a hyper-local and carbon-neutral alternative to traditional transport-based produce sourcing. - **Hydroponic Farming:** Hydroponic farming is emerging as a viable alternative to traditional farming techniques for controlled, hyper-local crop cultivation. - **Urban Agriculture:** Urban agriculture is gaining momentum as a sustainable way to produce locally-sourced, fresh, and healthy vegetables and fruits. ### Where This Applies - **Supermarket Industry:** The implementation of supermarket green roofs presents an opportunity for exploring new partnerships and business models between supermarkets and local farmers or urban agriculture organizations. - **Hydroponic Farming Industry:** Hydroponic farming companies can partner with supermarkets to create a new market for their produce, offering fresh and sustainable options that align with changing consumer demands. - **Urban Agriculture Industry:** Urban agriculture organizations can leverage the growing interest in locally sourced and sustainable food by partnering with supermarkets to expand their market and distribution channels. ## Related on Trend Hunter - [Zero-Emissions Fresh Deliveries](https://www.trendhunter.com/trends/urbe-square-roots.md) - [Advanced Indoor Farming Solutions](https://www.trendhunter.com/trends/advanced-indoor-farming.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Urban Food Ecosystems](https://www.trendhunter.com/trends/living-sphere.md) - [Packaged Microgreens Expansions](https://www.trendhunter.com/trends/packaged-microgreens.md) - [Expansive Local Vertical Gardens](https://www.trendhunter.com/trends/onefarm-vertical-farm.md) - [Automated Commercial Kitchen Gardens](https://www.trendhunter.com/trends/instafarm.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Vertically Farmed Leafy Greens](https://www.trendhunter.com/trends/bristol-farms.md)