# TV Show Comic Books 'Better Call Saul' Released as a Digital Comic Ahead of Series Premier By Meghan Young | Published 2015-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/better-call-saul References: [mashable](http://mashable.com/2015/02/04/better-call-saul-comic-book/?utm_cid=mash-com-Tw-ent-link) & [amctv](http://www.amctv.com) Those who can't wait until the series premier of 'Better Call Saul,' the highly anticipated [spin-off](https://www.trendhunter.com/trends/squid-game-unleashed) of 'Breaking Bad,' will be excited to know that a [digital comic book](https://www.trendhunter.com/trends/tactile-digital-comics) is being released in the meantime. Detailing the history of Saul and Mike, it specifically spins off of the 'Breaking Bad' episode that introduces Saul to its riveted audience. Mac McKean, senior vice president of digital media and content for [AMC](https://www.trendhunter.com/trends/lightup-delorean-popcorn), says, "That episode is complete as it is but there was an opportunity there ... to unpack something from that episode that directly leads us into Better Call Saul." Although not necessary to read to understand the upcoming show, the Better Call Saul comic adds an extra layer that fleshes it out. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **TV Show Comic Books:** The release of digital comic books based on popular TV shows presents a new opportunity for creators to expand their audience and explore new narrative formats. - **Spin-off Entertainment:** The trend of creating spin-off content from successful TV shows provides an opportunity for media companies to capitalize on existing fan bases while introducing new characters and stories. - **Multi-platform Storytelling:** The release of the Better Call Saul comic emphasizes the trend of multi-platform storytelling, which allows for more immersive and connected storytelling experiences that can engage audiences on a deeper level. ### Who This Affects Most - **Entertainment:** The entertainment industry must adapt to the changing ways in which audiences consume media, offering experiences that expand beyond the confines of traditional formats to keep viewers engaged and interested. - **Publishing:** The rise of digital comic books presents a new avenue for publishers to tap into the lucrative and dedicated fan bases of popular TV shows, potentially opening up new revenue streams. - **Technology:** The trend of multi-platform storytelling highlights the need for technological innovation that is capable of facilitating seamless transitions between different media formats and devices for a more immersive storytelling experience. ## Related on Trend Hunter - [Accessibility-Focused Comic Apps](https://www.trendhunter.com/trends/comicast.md) - [Graphic Novel-Inspired Animations](https://www.trendhunter.com/trends/scott-pilgrim-takes-off.md) - [Comic Book Antihero NFTs](https://www.trendhunter.com/trends/mcfarlane-toys.md) - [Re-Invented Comic Book Collections](https://www.trendhunter.com/trends/veve-comics.md) - [Tactile Digital Comics](https://www.trendhunter.com/trends/tactile-digital-comics.md) - [Upcoming Dark Superhero Series](https://www.trendhunter.com/trends/spiderman-noir.md) - [TV Series Hot Sauces](https://www.trendhunter.com/trends/green-and-black-hot-sauces.md) - [Mind-Bending Graphic Novels](https://www.trendhunter.com/trends/incal.md) - [Show-Inspired Coloring Books](https://www.trendhunter.com/trends/house-of-the-dragon-1.md)