# Biological Biking Posters The 'Better by Bike' Posters Encourage You to Ride to Work By M | Published 2014-05-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/better-by-bike References: [fubiz.net](http://www.fubiz.net/en/2014/05/27/better-by-bike-posters-campaign/) & [lacomunidad](http://lacomunidad.com/) To reduce unnecessary pollution, the city of Buenos Aires commissioned the creation of these [colorful 'Better by Bike' posters](https://www.trendhunter.com/trends/dream-together) to encourage drivers that it is better for their health and their city if they rode their bike. To entice the citizens of Buenos Aires to [ride their bikes](https://www.trendhunter.com/trends/londons-cycleway-network) more frequently, the 'Better by Bike' campaign chose to focus on the various benefits daily bike riding has on your overall physical health. Each cartoon poster features a fun colored body part that bike riding helps improve the function of. Inside that specific body part is a drawing of a [bicycle wheel](https://www.trendhunter.com/trends/objects-from-frames) to remind you that hoping on a bicycle every day is great for your body. These posters highlight that bike riding improves your mind, heart, stomach, lungs and legs. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Transportation:** Designing engaging campaigns to promote sustainable modes of transportation can help reduce pollution and improve health. - **Health-conscious Advertising:** Highlighting the health benefits of a product or activity can appeal to consumers and encourage positive behavior change. - **Visual Communication:** Using visually appealing and interactive posters can effectively convey messages and capture audience attention. ### Who This Affects Most - **Environmental Awareness:** Creating advertising materials and campaigns for companies or organizations that promote environmental awareness and sustainable practices. - **Fitness and Wellness:** Developing initiatives and marketing strategies that promote physical activity and emphasize the health benefits of exercise. - **Graphic Design and Advertising:** Exploring innovative ways to visually communicate messages and engage audiences through creative design and advertising techniques. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Crowded Cityscape Electric Bicycles](https://www.trendhunter.com/trends/didi-bike.md) - [Decor-Matching Exercise Bikes](https://www.trendhunter.com/trends/around-spinning-bike.md) - [Pedicab Shuttle Services](https://www.trendhunter.com/trends/go-by-bike.md) - [DIY Bicycle Initiatives](https://www.trendhunter.com/trends/diy-wooden-bicycle.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Modular Cargo-Ready Bike Designs](https://www.trendhunter.com/trends/cargorida.md) - [Workstation-Equipped Electric Bikes](https://www.trendhunter.com/trends/buck-bike.md)