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# Altruistic Pet Beds
Better Buddies is an Environmentally Friendly Cat and Dog Business

By Tiana Reid | Published 2013-01-14 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/better-buddies
References: [facebook](https://www.facebook.com/BetterBuddies) & [betterbuddies](http://www.betterbuddies.com/)

Based in Los Angeles, California, [Better Buddies](https://www.trendhunter.com/trends/meatless-treats-for-dogs) is a pet company that sells beds and mats for dogs and cats. The products are made with environmentally friendlier material hemp. In addition, a partnership with the [Best Friends Animal Society](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy) through the Best Friends Guardian Angel Program means that 10% of profits from their products go toward helping to provide shelters and adoption of pets in need.

The products, which are sold in the United States (California, Maryland, District of Columbia, Arizona, Idaho and Texas), in the United Kingdom in London and in Canada in Montreal, Quebec and Victoria, British Columbia, have also been featured on the Today Show.

**Contact Information**
Better Buddies [website](http://www.betterbuddies.com/)
Better Buddies on [Facebook](https://www.facebook.com/BetterBuddies)
Better Buddies on [Twitter](https://twitter.com/BetterBuddies)

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 27% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Environmentally Friendly Pet Products:** Opportunity for creating pet products that are safer for the environment.
- **Charitable Partnerships:** Opportunity for partnering with animal shelters to donate a portion of profits towards helping pets in need.
- **Natural Materials in Pet Products:** Opportunity for building products that are made with natural materials, like hemp.

### Where This Applies

- **Pet Industry:** Opportunity for creating new businesses in a large and growing pet industry.
- **Eco-friendly Industry:** Opportunity for expanding and innovating the eco-friendly industry, particularly in pet products.
- **Charity Industry:** Opportunity for partnering with charities and non-profits to help a variety of causes, including animal welfare.

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