# Anniversary-Reminder Tools The 'Better Boyfriend' Subscription Reminds Men About Important Dates By Katherine Pendrill | Published 2016-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-boyfriend References: [bustle](http://www.bustle.com/articles/153963-better-boyfriend-subscription-reminds-boyfriends-of-birthdays-anniversaries-for-a-price) & [betterboyfriend.me](http://betterboyfriend.me/) 'Better Boyfriend' is a new service that is designed to help men remember important dates such as birthdays, anniversaries and other relationship milestones. Better Boyfriend is a [subscription service](https://www.trendhunter.com/trends/subscription-management), meaning users sign up for ongoing reminders and [gift recommendations](https://www.trendhunter.com/trends/perfect-gifts). Each month and before special occasions such as birthdays, holidays or anniversaries, the company will send out an email with activity recommendations and gift ideas that fall into one of three categories: True, Extra Credit and Quality Time. Some examples include a day cruise for two, an assortment of fine wines or even salsa dance classes. Users can then accept, switch or opt out of any of the recommendations. While the service is not for everyone, it may be useful for those who often have trouble coming up with gifts or activities for celebrating [important relationship milestones](https://www.trendhunter.com/trends/baza). ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Subscription Reminders:** The rise of subscription reminder services presents an opportunity for businesses to offer ongoing reminders and personalized recommendations to customers. - **Personalized Gift Recommendations:** The demand for personalized gift recommendation services creates room for innovative businesses to provide tailored suggestions for special occasions and milestones. - **Experiential Activities:** The growing interest in experiential activities opens up possibilities for businesses to offer unique and memorable experiences as gift ideas or activities for celebrating special events. ### Industries Being Reshaped - **E-commerce:** E-commerce platforms can incorporate subscription reminder services and personalized gift recommendations to enhance customer experience and increase sales. - **Event Planning:** Event planning businesses can leverage subscription reminder services to provide ongoing reminders and offer experiential activities for special occasions, catering to customers' needs. - **Personalized Services:** Personalized service providers like gift concierge companies have an opportunity to offer tailored gift recommendations and activity suggestions to help individuals celebrate important relationship milestones. ## Related on Trend Hunter - [Automated Birthday Assistants](https://www.trendhunter.com/trends/birthdayremind.md) - [Personal Reminder Organizers](https://www.trendhunter.com/trends/birthday-tracker.md) - [Relationship Reminder Assistants](https://www.trendhunter.com/trends/occasion-alerts.md) - [Relationship Milestone Trackers](https://www.trendhunter.com/trends/tracks-relationship.md) - [Birthday Management Apps](https://www.trendhunter.com/trends/birthday-management.md) - [Relationship Assistant Tools](https://www.trendhunter.com/trends/soulnotes.md) - [Smart Gift Matching](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser.md) - [Milestone-Marking Relationship Maps](https://www.trendhunter.com/trends/lovecation-moments.md) - [Relationship Communication Assistants](https://www.trendhunter.com/trends/touchbase1.md)