# 60-Second Protein Bowls Born Simple Better Bowls are Fueled by Real Ingredients By Laura McQuarrie | Published 2025-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/better-bowls References: [prnewswire](https://www.prnewswire.com/news-releases/born-simple-launches-premium-boxed-meals-with-protein-and-real-ingredients-you-can-pronounce-302583521.html) & [BornSimple](http://www.BornSimple.com)  Protein meals, snacks and drinks are popping up on menus and shelves, and for consumers who are looking for clean, purposeful ingredients and are wary of overly processed formulas, [Born Simple](https://www.trendhunter.com/trends/clean-barbecue-sauce) launched [Better Bowls](https://www.trendhunter.com/trends/born-simple). This new range of premium boxed meals provides real, nourishing ingredients with at least 20 grams of protein per serving. Born Simple Better Bowls launched early in [Walmart](https://www.trendhunter.com/trends/proper-good-soups) and on Amazon, and they proved to be a hit, particularly with Gen Z and Millennial consumers. Born Simple took what consumers loved, then made it better with double the chicken, new curated seasoning blends and enhanced taste and texture in four flavors: Chipotle Chicken Bowl, Ultimate Mac + Cheese, Thai Style Chicken Bowl and Teriyaki Chicken Bowl. Best of all, these flavor-packed, nourishing meals are ready in 60 seconds. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 55% | Activity: 62% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenient High-protein Meals:** The rise of quick, high-protein meal options caters to health-conscious consumers seeking nutritionally dense, on-the-go solutions. - **Clean Ingredient Demand:** There's an increasing demand for meal products made with simple, transparent ingredients, appealing to consumers avoiding heavily processed foods. - **Gen Z and Millennial Preferences:** Capturing the buying power of younger generations, brands focus on crafting innovative, flavorful meal solutions that align with their dietary values and fast-paced lifestyles. ### Where This Applies - **Prepared Meal Sector:** The prepared meal industry is thriving on innovations that prioritize speed, nutrition, and flavor without compromising on ingredient quality. - **Functional Food Products:** Functional foods are growing in popularity, especially products that offer specific health benefits, like high-protein content, alongside convenience. - **Online Grocery Retail:** Digital platforms such as Amazon are becoming crucial for food brands to reach consumers seeking easy access to diverse and health-focused meal options. ## Related on Trend Hunter - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md) - [Topping-Packed Salad Bowls](https://www.trendhunter.com/trends/bonduelle-bistro-loaded-bowls.md) - [Free-From Frozen Bowl Meals](https://www.trendhunter.com/trends/bettr-bowl.md) - [Plant-Based Protein Cups](https://www.trendhunter.com/trends/plant-powered-meal-bowls.md) - [Globally Inspired Microwavable Lunches](https://www.trendhunter.com/trends/bonduelle-lunch-bowls.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Protein Macaroni Meals](https://www.trendhunter.com/trends/evol-protein-bowls.md) - [Sprouted Power Bowls](https://www.trendhunter.com/trends/sprouted-power-bowls.md) - [Globally Flavored Protein Bowls](https://www.trendhunter.com/trends/sustainable-protein-bowls.md)