# Vitamin-Infused Hibiscus Drinks Better Booch Launched Its New Hibiscus Healer Product at Expo West By Daniel Johnson | Published 2020-03-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/better-booch References: [bevnet](https://www.bevnet.com/news/2020/better-booch-to-debut-hibiscus-healer-flavor-at-expo-west) & [betterbooch](https://betterbooch.com/)  Better Booch is a premium craft kombucha company and it recently launched a new flavor at Expo West 2020, named 'Hibiscus Healer.' The company was initially started by former musicians, and it now produces over 10,000 gallons of product each week. With the new launch, the company now offers a total of nine different products. The new Hibiscus Healer flavor contains both vitamin C and antioxidant properties, additionally, it was created using flavors from hibiscus flower and white tea. The Better Booch founders, Trey and Ashleigh Lockerbie spoke about the new product, “Hibiscus has long been known for its healing properties. We chose white tea as a base for this flavor because it allows the gentle tartness of the hibiscus to shine.” Image Credit: Better Booch ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Craft Kombucha:** Craft kombucha companies are innovating by offering premium flavors with added benefits such as vitamins and antioxidants. - **Functional Beverages:** The incorporation of healing ingredients like hibiscus flower and white tea is a growing trend in the functional beverage industry. - **Health and Wellness:** The demand for healthier beverage options is driving the development of vitamin-infused drinks with healing properties. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can capitalize on the trend of vitamin-infused drinks by creating innovative, health-focused products. - **Natural and Organic Food:** The natural and organic food industry can explore opportunities to incorporate healing ingredients like hibiscus flower and white tea into their product offerings. - **Health Supplements:** The health supplements industry can disrupt the market by developing vitamin-infused beverages that provide additional benefits beyond traditional supplements. ## Related on Trend Hunter - [Sparkling Hard Teas](https://www.trendhunter.com/trends/sparkling-hard-tea.md) - [Pure Hibiscus Beverages](https://www.trendhunter.com/trends/hibiscus-beverage.md) - [Hair-Cleansing Waterless Foams](https://www.trendhunter.com/trends/waterless-cleansing-foam.md) - [Color-Changing Liqueur Packs](https://www.trendhunter.com/trends/bombay-creations-gin-liqueurs.md) - [Cold-Brewed Canned Teas](https://www.trendhunter.com/trends/organic-iced-tea.md) - [Flavorful Ready-to-Drink Iced Teas](https://www.trendhunter.com/trends/readytodrink-iced-teas.md) - [Naturally-Flavored Sparkling Water Launches](https://www.trendhunter.com/trends/expo-west-2020.md) - [Slowly-Brewed Cold Tea Launches](https://www.trendhunter.com/trends/promise-cold-brew-tea.md) - [Mega-Moisturizing Eye Creams](https://www.trendhunter.com/trends/supreme-hydrating-eye-cream.md)