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# Minimalist Tooth Paste Collections
Better & Better's Tooth Paste Collection Offers a Subscription

By Ell Smith | Published 2020-10-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/better-betters-tooth-paste
References: [hypebae](https://hypebae.com/2020/10/better-and-better-toothpaste-dispenser-minimal-eco-friendly-teeth-oral-care-hygiene-home-bathroom-accessories) & [betterandbetter](https://betterandbetter.com/)

[Better](https://www.trendhunter.com/trends/better-better) & Better's tooth paste dispenser has arrived for the minimalist bathroom, offering a photo-ready accessory that's equal parts aesthetically pleasing and practical. For some, having a squeezed tub of tooth paste on one's counter is an eye sore. Those that like everything neat and tidy will be drawn to this new offering as its [minimalist appearance](https://www.trendhunter.com/trends/ultra-lite-sonic-electric-toothbrush) is sure to blend in seamlessly.

In addition to the dispenser, the brand is also releasing a line of tooth paste with two unique names: 'Fully Charged' and 'Remarkably Pure.' Both are free of harmful additives and boast a refreshing flavor profile of either spearmint or organic peppermint. Even more exciting, is that the brand offers a monthly subscription model.

Image Credit: Better & Better

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 28% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Minimalist Toothpaste Dispensers:** There is an opportunity to create minimalist toothpaste dispensers that blend seamlessly into any bathroom counter space.
- **Toothpaste Subscription Services:** Offering toothpaste on a subscription basis provides a convenient and predictable solution for customers who want to receive regular toothpaste orders.
- **Harmful Additive-free Toothpaste:** Creating toothpaste that is free of harmful additives and offers refreshing flavor profiles, like spearmint or organic peppermint, creates opportunities for a premium product in the toothpaste industry.

### Where This Applies

- **Home Decor:** Minimalist toothpaste dispensers could be marketed towards those who care about a streamlined and aesthetically pleasing bathroom decor scheme.
- **Subscription Services:** Introducing toothpaste subscription services can benefit customers who prioritize convenience and personalization.
- **Toothpaste Manufacturing:** Manufacturing and marketing toothpaste that is free of additives and offers unique flavor profiles can create a competitive advantage in the crowded toothpaste industry.

## Related on Trend Hunter

- [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md)
- [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md)
- [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md)
- [Toothpaste-Dispensing Toothbrushes](https://www.trendhunter.com/trends/onedone.md)
- [Oral Care Range Expansions](https://www.trendhunter.com/trends/better-better1.md)
- [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md)
- [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md)
- [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md)
- [Mystery Toothpaste Boxes](https://www.trendhunter.com/trends/blind-box-toothpaste.md)
