# Livestream Beauty Shopping Series Klarna and Beautycounter Launched the Better Beauty Livestream By Elena Rahman | Published 2021-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/better-beauty-livestream References: [happi](https://www.happi.com/contents/view_breaking-news/2021-09-09/temp-title-534271/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) & [beautycounter](https://beautycounter.com/) The Better Beauty Livestream is a four-part series brought to consumers by [Beautycounter](https://www.trendhunter.com/trends/beautycounter-fragrances) in collaboration with [Klarna](https://www.trendhunter.com/trends/klarna-1). Taking place at the Beautycounter Venice, California in-store content studio, the [live stream shopping series](https://www.trendhunter.com/trends/live-social-shopping) will educate consumers on ingredient safety, offer insights, tips, tricks, and techniques for a cleaner beauty routine. The four-episode live stream series is hosted by Christy Coleman, a celebrity makeup artist, and chief artistic officer at Beautycounter. The show will bring in beauty talents such as Ashley Greene, Christine Kong, and Asia Jackson. The show will also host Lindsay Dahl, an ingredient safety expert. Customers can join the live stream sessions through a link on the Klarna app or Beautycounter's live link on its website. Image Credit: Beautycounter ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 22% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Livestream Beauty Shopping:** Livestreaming beauty shopping experiences is an opportunity for retailers to provide educational and interactive content to customers. - **Clean Beauty Education:** Providing customers with information on ingredient safety and cleaner beauty routines is a trend in the beauty industry for transparency and customer satisfaction. - **Influencer-driven Sales:** Collaborating with influencers and industry experts like beauty talents and ingredient safety experts can drive sales and increase customer engagement through livestream events. ### Who This Affects Most - **Beauty:** Offering educational and interactive beauty content provides a unique customer experience and increases loyalty and satisfaction in the industry. - **Retail:** Integrating livestream shopping experiences and collaborating with influencers and industry experts can disrupt traditional retail models and increase sales. - **Fintech:** Partnering with retailers to offer payment solutions like Klarna's integration with Beautycounter's livestream series can provide a more convenient shopping experience for customers and drive adoption in the fintech industry. ## Related on Trend Hunter - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [In-Stream Shoppable Experiences](https://www.trendhunter.com/trends/elf-cosmetics-twitch.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Virtual Beauty Masterclasses](https://www.trendhunter.com/trends/easy-beauty-school.md) - [K-Beauty Streaming Series Cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Accessible K-Beauty Bundles](https://www.trendhunter.com/trends/dr-melaxin.md) - [Live Social Shopping Expansions](https://www.trendhunter.com/trends/live-social-shopping.md)