# Grimy Chic Editorials Bette Frank in East Side Story for Vogue Nippon By Rose Nazarali | Published 2009-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bette-frank-east-side-story-vogue-nippon References: [kanyeuniversecity](http://www.kanyeuniversecity.com/blog/index.php?em3106=236638_-1__0_~0_-1_7_2009_0_0&eM=) & [vogue.co.jp](http://www.vogue.co.jp/) "East Side Story" is a gritty and grimy editorial that features Bette Frank for the August 2009 edition of [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Nippon. The [black and white spread](https://www.trendhunter.com/trends/jiyongkim-fw25) is set in front of graffiti ridden walls, old, gritty doors, and, of course, a cigarette in hand to finish off the entire look. In front of the unusual setting is supermodel Bette Frank in [edgy couture looks](https://www.trendhunter.com/trends/dirty-looks), showing off the latest fashions for fall 2009. **Implications** - Society is so saturated with print advertisements that it's difficult for consumers to absorb messages from all of them. They take notice of advertisements that feature grungy or seductive graphics since they are memorable. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 39% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Grimy Chic Fashion:** Opportunity for fashion brands to create campaigns utilizing grungy or seductive graphics. - **Urban Decay Aesthetic:** Opportunity for brands to incorporate gritty and urban elements into their marketing visuals. - **Edgy Couture Fashion:** Opportunity for fashion brands to showcase edgier and unconventional styles for fall fashion. ### Sectors Adopting This - **Fashion:** Fashion industry can embrace the urban decay aesthetic to create fashion collections and campaigns. - **Marketing and Advertising:** Marketing and advertising industry can utilize grungy or seductive graphics to create memorable campaigns and brand visuals. - **Photography and Art:** Photography and art industries can incorporate urban decay and edgy imagery to create unique and intriguing visuals. ## Related on Trend Hunter - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)