# Cycling Fashion Shows Betsey Johnson Spring 2011 at NYC Fashion Week By Armida Ascano | Published 2010-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/betsey-johnson1 References: [racked](http://racked.com/archives/2010/09/14/betsey-johnson-spring-2011.php) & [betseyjohnson](http://www.betseyjohnson.com/home/index.jsp) True to form, the notoriously colorful character Betsey Johnson treated [the runway](https://www.trendhunter.com/trends/endless-runway) like more of a stage at NYC Fashion Week at her Spring 2011 show. Entitled 'Le Tour de Betsey,' the performance began with Betsey Johnson on a bicycle. For the remainder of the show, the theme of [eco-friendly transportation](https://www.trendhunter.com/trends/kzk-studio) became more and more evident. With some models on skateboards and some wearing [sailor-inspired outfits](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), the mantra for the Betsey Johnson show was "Ride me." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 84% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Eco-friendly Transportation:** Disruptive innovation opportunity: Develop sustainable and stylish transportation options for fashion-conscious consumers. - **Skateboarding Fashion:** Disruptive innovation opportunity: Combine skateboarding culture with fashion to create unique and trendy streetwear. - **Sustainable Fashion:** Disruptive innovation opportunity: Create fashion lines that prioritize environmentally-friendly materials and production processes. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate technology and sustainability into fashion design and manufacturing. - **Transportation:** Disruptive innovation opportunity: Merge fashion and transportation by designing stylish and eco-friendly modes of transportation. - **Sports and Leisure:** Disruptive innovation opportunity: Blend fashion and skateboarding to create new trends and clothing lines for active individuals. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md)