# Socially-Conscious Celebrity-Backed Wellness Brands Ellen Pompeo Co-Founded Betr Remedies By Elena Rahman | Published 2021-11-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/betr-remedies References: [prnewswire](https://www.prnewswire.com/news-releases/betr-remedies-announces-new-co-founder-ellen-pompeo-and-its-first-exclusive-national-retail-launch-at-walmart-301419798.html?tc=eml_cleartime) & [betrremedies](https://betrremedies.com/) Betr Remedies launched for the first time through retail giant [Walmart's](https://www.trendhunter.com/trends/bloom-nutrition-launches) online store. The brand introduces award-winning actress and equity champion Ellen Pompeo as co-founder and Chief Impact Officer. Betr Remedies is a socially-conscious over-the-counter medicine brand. Its offerings include the strawberry lemonade electrolyte powder to restore hydration and products for digestive health, including gas relief, stool softeners, and acid relief, among other cold & flue and sleep products. The wellness brand is on a mission to give back to its community. WIth every easy-to-shop over-the-counter medication bought, Betr Remedies donates medications to charitable pharmacies in underserved communities. The giveback program is managed through SIRUM. All of Betr Remedies' products are [FDA](https://www.trendhunter.com/trends/spatial-computing-simulator)-authorized and manufactured in the USA. Image Credit: Betr Remedies ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 94% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially-conscious Brands:** Brands that prioritize social impact, sustainability and community involvement offer an opportunity to tap into the increasing demand for responsible consumption. - **Celebrity-endorsed Brands:** Partnering with celebrities with strong personal brands can help to increase brand appeal, trust and credibility among customers. - **Modernized OTC Medicines:** Creating innovative and attractive packaging, and natural or plant-based ingredients can disrupt the traditional OTC medicine market and appeal to health-conscious consumers. ### Industries Being Reshaped - **Pharmaceuticals:** Pharmaceutical companies can explore creating socially-conscious brands and consider partnerships with celebrities to introduce innovative and sustainable offerings. - **Retail:** Retailers can consider expanding their product offerings to include socially-conscious celebrity-backed wellness brands to appeal to conscious consumers and support charitable initiatives. - **Charity:** Charitable organizations can consider partnering with brands like Betr Remedies to donate over-the-counter medicines to underserved communities and increase their impact on improving healthcare access. ## Related on Trend Hunter - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products.md) - [Viral Wellness Products](https://www.trendhunter.com/trends/serene-herbs.md) - [Next-Gen Recovery Products](https://www.trendhunter.com/trends/will-perform.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Allergy Relief Beverages](https://www.trendhunter.com/trends/erha-functional-beverage-brand.md) - [Retail Brand Supplement Ranges](https://www.trendhunter.com/trends/alo-stackable-wellness-system.md) - [Digestive Relief-Focused Antacids](https://www.trendhunter.com/trends/wonderbelly.md) - [Actress-Approved Electrolyte Supplements](https://www.trendhunter.com/trends/hydralyte-x-shay-mitchell-lemon-squeeze.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md)