# Upcycled Skateboard Skulls Broken Decks by Beto Janz is an Inventive Marketing Ploy By Armida Ascano | Published 2010-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beto-janz References: [neatorama](http://www.neatorama.com/2010/10/28/creative-reuse-of-broken-skateboard-decks/) & [designyoutrust](http://designyoutrust.com/2010/10/27/broken-decks-skulls/) Not only is Beto Janz an impeccably skilled designer, he is an outrageously imaginative marketing man as well. Beto Janz has created the ultimate [grass roots initiative](https://www.trendhunter.com/trends/saved-by-skateboarding) for the Ultra Skate Store in Brazil, using broken skate decks as a medium for twisted business cards. Beto Janz is taking broken skate decks and carving them into [skull shapes](https://www.trendhunter.com/trends/killer-napkins), making for a macabre marketing tool that is fascinating and informative. As the cherry on a deliciously well-executed sundae, Beto Janz completes each broken deck with information about the store. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Upcycling:** Exploring innovative ways to repurpose and transform waste materials, such as broken skate decks, into new products or marketing tools. - **Sustainable Marketing:** Embracing eco-friendly and creative approaches to marketing that resonate with socially conscious consumers, like using upcycled materials for promotional purposes. - **Unique Branding:** Adopting unconventional and attention-grabbing branding strategies, such as using macabre and artistic designs to differentiate and promote a brand. ### Who This Affects Most - **Skateboarding:** The skateboarding industry can leverage upcycled skate decks as a way to tap into sustainability trends and appeal to eco-conscious consumers, offering unique and personalized products. - **Advertising and Marketing:** The advertising and marketing industry can explore the use of upcycled materials in promotional campaigns, showcasing creativity and commitment to sustainability while creating memorable brand experiences. - **Art and Design:** The art and design industry can find inspiration in Beto Janz's macabre marketing strategy, incorporating unconventional and provocative elements into their work to engage audiences and spark conversations. ## Related on Trend Hunter - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Recycled Material Skateboards](https://www.trendhunter.com/trends/lander-skateboard.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md) - [Skateboarding-Inspired Wood Lamps](https://www.trendhunter.com/trends/blue-green-works.md) - [Artful Skateboard Deck Collections](https://www.trendhunter.com/trends/kraftwerk-collection.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md)