# Bitter Non-Alcoholic Beverages Betera is a Dry, Refreshing, Low-Sugar Atlernative Drink By Laura McQuarrie | Published 2022-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/betera References: [design-milk](https://design-milk.com/dry-january-is-easy-with-these-tasty-alcohol-free-beverages/?utm_source=feedly&utm_medium=webfeeds) & [drinkbetera](https://drinkbetera.com/)  Betera makes sparkling beverages that are dry, bright, refreshingly bitter and alcohol-free. The [alternative beverages are low in sugar](https://www.trendhunter.com/trends/positive-hydration) and full of flavor from interesting botanical ingredients like Rhubarb-Hibiscus, Ginger-Orange and Elderflower-Lime. These bottled beverages have complex flavor profiles that are like cocktails but easier to enjoy anytime and anywhere. The all-natural, responsibly sourced ingredients that go into making Betera beverages are thoughtfully considered to create standout sippers. The Elderflower-Lime variety, for example, balances the zestiness of citrus with florals, plus pithy lemons, bitter hops and linden honey. The boldly colored [Rhubarb-Hibiscus flavor](https://www.trendhunter.com/trends/mother-root-rhubarb) unites equally intriguing ingredients: red currants, vanilla bean, rhubarb root, ruby red grapefruit and mandarin orange. These bottled beverages, best served chilled, are loaded with beneficial botanicals and just four grams of sugar. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bitter Beverages:** Opportunity to explore creative non-alcoholic cocktail options using bitter botanical ingredients. - **Low-sugar Beverages:** Innovative beverage companies can capitalize on the trend of healthier drink options with low amounts of sugar. - **Sparkling Beverages:** Opportunity to create more thirst-quenching and bubbly alternatives to traditional soft drinks. ### Sectors Adopting This - **Non-alcoholic Beverage Industry:** Companies can create unique non-alcoholic beverages and position themselves as a healthier alternative to alcoholic drinks. - **Health and Wellness Industry:** Consumers seeking healthier beverage options can drive growth for non-alcoholic and low-sugar beverage companies. - **Hospitality Industry:** Bartenders and restaurants can expand their offerings with unique non-alcoholic options that cater to the growing demand for healthier and non-alcoholic beverage choices. ## Related on Trend Hunter - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Organic Cocktail-Inspired Seltzers](https://www.trendhunter.com/trends/barbet.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Alcohol-Free Lavender Bitters](https://www.trendhunter.com/trends/alcohol-free-cocktail-bitters.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md)