# Branded Book Clubs Nutella Biscuits and Betches Media Partnered for the Betches Book Club By Michael Hemsworth | Published 2024-11-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/betches-book-club References: [snackandbakery](https://www.snackandbakery.com/articles/112410-fun-friday-nutella-book-club-nerds-at-the-big-game-pillsbury-candles-cheez-it-tailgating-truck) & [betches](https://betches.com/)  [Nutella Biscuits](https://www.trendhunter.com/trends/biscuitsnbesties) has partnered with Betches Media on the new [Betches Book Club](https://www.trendhunter.com/trends/faux-pas) as an interactive experience from the women's content and culture platform. The book club series will be jumpstarted with a discussion between Betches Co-Founders Aleen Dressler, Sami Sage and Jordan Abraham on The Midnight Club with author Margot Harrison. The book club experience will be followed by a custom @Betches podcast miniseries that will start airing November 11, 2024. The Betches Book Club from Nutella Biscuits and Betches Media is expected to be a hit with new and existing fans alike, and also helps to draw attention to the brand's cookies that deliver the [signature flavor of Nutella](https://www.trendhunter.com/trends/paris-baguette-nutella-menu) with a crunchy texture to boot. Image Credit: Ferreo North America / Nutella ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 4% | Activity: 14% | Freshness: 30% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Collaborative Content:** Brands are teaming up with media companies to create bespoke content experiences that resonate with niche audiences. - **Interactive Community Engagement:** Book clubs and similar communal activities are being used as platforms for deeper consumer interaction and brand loyalty. - **Cross-platform Branding:** Companies are expanding their presence through cross-platform initiatives, integrating podcasts and social media to maintain continuous audience engagement. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is leveraging media partnerships to bring new layers of value and engagement to their product offerings. - **Digital Media:** Digital media outlets are collaborating with consumer brands to co-create content that drives both engagement and brand affinity. - **Publishing:** The publishing industry is seeing new interactive formats, as book clubs and serialized podcasts provide fresh channels for literature promotion. ## Related on Trend Hunter - [Shareable Golden Biscuits](https://www.trendhunter.com/trends/biscuitsnbesties.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Bread-Inspired Hazelnut Spread Snacks](https://www.trendhunter.com/trends/nutella-bready.md) - [Retailer Book Clubs](https://www.trendhunter.com/trends/walmart-book-club.md) - [Rewarding Reading Challenges](https://www.trendhunter.com/trends/reading-is-a-treat.md) - [Literary Subscription Platforms](https://www.trendhunter.com/trends/buffys-book-club.md) - [Gen Z Book Clubs](https://www.trendhunter.com/trends/booktok.md) - [Gen Z Hazelnut Cookies](https://www.trendhunter.com/trends/limited-edition-cookie.md) - [Branded TikTok Book Campaigns](https://www.trendhunter.com/trends/booktok-book-club.md)