# Genital-Resembling Bag Ads The Betadine Feminine Hygiene Campaign Promotes Cleanliness Anywhere By Meghan Young | Published 2014-04-11 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/betadine-feminine-hygiene References: [adeevee](http://www.adeevee.com/2014/04/betadine-feminine-wash-vagina-bag-print/) & [pratamagroup](http://www.pratamagroup.com) If a naughty thought comes to mind when looking at the Betadine Feminine Hygiene ad campaign, there is no need to get it out of the gutter because that is entirely the point. The furry bag is meant to resemble [female genitalia](https://www.trendhunter.com/trends/diva) since the product being promoted involves this private part. A portable cleanser, it encourages women to [stay hygienic wherever they are](https://www.trendhunter.com/trends/hey-sweet-cheeks). Conceived and executed by DM Pratama Communications, an ad agency based in Jakarta, Indonesia, the Betadine Feminine Hygiene ad campaign was creative directed by Eko Haryanto. Shot in studio against a flesh-colored backdrop, the imagery might be racy, especially considering where the head of the bottle has been placed in the bag, but it sends a healthy message. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 72% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Feminine Hygiene Campaigns:** There is an opportunity to create more provocative and attention-grabbing campaigns that challenge social norms and promote hygiene products. - **Portable Hygiene Products:** Developing innovative portable cleansers and hygiene products can cater to the needs of women who require on-the-go cleanliness. - **Provocative Advertising:** By using eye-catching and controversial imagery, companies can disrupt traditional advertising methods and generate greater brand awareness. ### Who This Affects Most - **Advertising and Marketing:** The advertising industry can take advantage of provocative campaigns to create unique and memorable brand experiences for clients. - **Feminine Hygiene Products:** Manufacturers and retailers of feminine hygiene products can tap into the demand for portable and convenient products that promote cleanliness. - **Creative Design and Photography:** There is an opportunity for creative agencies and photographers to explore new and unconventional ways of capturing attention through provocative imagery. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Women Health Wrapping Papers](https://www.trendhunter.com/trends/wapping-paper.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md)