# Eco Coffee Cup Challenges The BetaCup Design Competition Seeks Sustainable Concepts By Meghan Young | Published 2010-04-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/betacup-design-competition References: [psfk](http://www.psfk.com/2010/04/future-of-retail-the-betacup-design-competition.html) & [thebetacup](http://www.thebetacup.com/) Going out and grabbing a cup of joe (or, for me, tea) has become such a prevalent part of society that it's no surprise the BetaCup Design Competition has arisen. By bringing to attention the amount of waste accumulated through such a daily routine, it hopes to eradicate most of it in favor of a more sustainable option. With the deadline slowly approaching in June of 2010, the BetaCup Design Competition winner will walk away with $10,000 while the top five winners, as voted by the community, will be awarded $2,000 each. Of course, in the end, it truly isn't about the money. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 36% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Cup Designs:** Opportunity to create innovative and eco-friendly designs for coffee cups that reduce waste and promote sustainability. - **Waste Reduction Solutions:** Opportunity to develop new strategies and technologies to reduce waste accumulated through daily coffee consumption. - **Community Engagement for Sustainability:** Opportunity to engage the community in finding and supporting sustainable alternatives to traditional coffee cups. ### Sectors Adopting This - **Food and Beverage Industry:** Opportunity for businesses to develop and market sustainable coffee cup solutions in the food and beverage industry. - **Packaging Industry:** Opportunity for companies in the packaging industry to create innovative and sustainable packaging solutions for coffee cups. - **Environmental Services Industry:** Opportunity for environmental services companies to provide waste management and recycling solutions for coffee cup waste. ## Related on Trend Hunter - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Eco-Friendly Coffee Tumblers](https://www.trendhunter.com/trends/reborn-coffee.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md)