# Exclusively Educated Model Lookbooks Models for the Betabrand Spring Collection All Have Ph.Ds By Eric Westcott | Published 2014-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/betabrand-spring-collection References: [adweek](http://www.adweek.com/adfreak/each-model-betabrands-new-spring-collection-has-phd-156238) & [betabrand](http://www.betabrand.com/womens/spring-collection.html) Smart fashion has become its own style, but the Betabrand Spring Collection interprets it differently. For the [new spring collection lookbook](https://www.trendhunter.com/trends/reformation-spring-2025), every model is the holder of a Ph.D. The tasteful attire found in the new Betabrand Spring Collection fall into the category of [smart fashion](https://www.trendhunter.com/trends/book-club-collection). All of the women modeling the clothes look smart and professional wearing the clothing. It would never be known that they all have Ph.D. education. Playing to the idea that you don't have to be smart to look smart. Having highly educated women model the clothing is a fresh change to the [standard models](https://www.trendhunter.com/trends/asos-inspired-by) that you find walking the run ways. Having educated women model the lookbook offers a new role model ideal to young women that are having the runway model image flash into their face all the time. Going about modeling has the chance for a new way set of ideas to spring forth and grow in the minds of everyone. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Smart Fashion:** Disruptive innovation opportunity: Explore the integration of smart technology into fashion to create functional and stylish garments. - **Educated Model:** Disruptive innovation opportunity: Challenge traditional beauty standards by featuring highly educated individuals as models, promoting intelligence and diversity in the fashion industry. - **Role Model Representation:** Disruptive innovation opportunity: Emphasize the importance of diverse role models in the fashion industry to inspire and empower young women. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce smart fashion and diverse representation into the industry to attract new consumers and foster inclusivity. - **Education:** Disruptive innovation opportunity: Collaborate with fashion brands to promote education and intelligence, creating a new avenue for showcasing academic achievements. - **Beauty:** Disruptive innovation opportunity: Challenge conventional beauty standards by featuring models with diverse backgrounds and promoting intelligence as a key aspect of beauty. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)