# WiFi Flying High BetaBlue on Jet Blue Airlines By Going Like Sixty | Published 2007-12-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/betablue References: [mashable](http://mashable.com/2007/12/06/jetblue-yahoo-blackberry-in-flight-internet/) Jet Blue is teaming up with [Yahoo](https://www.trendhunter.com/trends/email-management) and Blackberry to bring WiFi to airplanes next week when a plane called BetaBlue will fly from JFK to San Francisco offering passengers email access, and instant messaging. [FCC](https://www.trendhunter.com/trends/lumen-technologies) regulations are very strict regarding this matter and there are still hurdles to be cleared. **Implications** - The widespread adoption of [wireless Internet](https://www.trendhunter.com/trends/continuous-connectivity) and Web-enabled mobile devices has cultivated a dedicated market of tech consumers who aren't content to go offline -- even during a flight. Some carriers are offering Internet access during flights with a free or fee-based structure, but as our addiction to technology grows, this amenity will only continue to increase. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Wireless Internet:** The widespread adoption of wireless Internet has created a demand for continuous connectivity even during flights. - **Web-enabled Mobile Devices:** The rise of Web-enabled mobile devices has fueled the need for inflight Internet access and communication. - **Tech Addiction:** As people's addiction to technology intensifies, the demand for in-flight WiFi will continue to grow. ### Where This Applies - **Airlines:** Airlines are increasingly offering WiFi access as an amenity to satisfy the tech-savvy demands of passengers. - **Telecommunications:** Telecommunications companies have the opportunity to provide WiFi services and infrastructure for in-flight connectivity. - **Internet Service Providers:** Internet service providers can tap into the expanding market of in-flight Internet access by partnering with airlines. ## Related on Trend Hunter - [Sponsored In-Flight Wi Fi Perks](https://www.trendhunter.com/trends/sponsored-in-flight-wi.md) - [Airline Wi-Fi Advancements](https://www.trendhunter.com/trends/boeing-7878-aircraft.md) - [In-Flight Wi-Fi Services](https://www.trendhunter.com/trends/china-airlines1.md) - [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md) - [Fast Airline Wi-Fi Offerings](https://www.trendhunter.com/trends/aeroplan-members1.md) - [Complimentary Airplane WiFi Partnerships](https://www.trendhunter.com/trends/british-airways-and-starlink.md) - [Satellite-Powered In-Flight WiFi](https://www.trendhunter.com/trends/united-airlines-and-starlink.md) - [In-Flight Entertainment Services](https://www.trendhunter.com/trends/delta-airlines.md) - [Internet Service-Enhanced In-Flight Experiences](https://www.trendhunter.com/trends/inflight-experiences.md)