# Understated Artisan Branding The Beta5 Packaging is Unassuming and Elegant By Susan Keefe | Published 2012-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beta5 References: [thedieline](http://www.thedieline.com/blog/2012/2/17/beta5-chocolates.html) & [glasfurdandwalker](http://www.glasfurdandwalker.com/) The [premium chocolate brand](https://www.trendhunter.com/trends/godiva-brand-identity) Beta5 turned to Glasfurd and Walker to devise fresh packaging and an engaging persona. Using only high-quality ingredients, Beta5 combines good taste with sound science to create [eye-popping chocolate creations](https://www.trendhunter.com/trends/ed-ruscha-x-andsons). The packaging for these astounding chocolates is relatively unassuming. Looking like simple, yet [elegant packages](https://www.trendhunter.com/trends/zacapa-rum) you'd get from a high-end patisserie, the Beta5 branding looks expensive, but is far from extravagant. Named for the form-5 beta crystal structure of stable cocoa butter crystallization, Beta5 is a brand that focuses on its craft. Flourish and unnecessary adornments are banished form the packaging for one simple reason: these chocolates don't need them. Understated yet elegant, the Beta5 branding lets the product speak for itself. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** Opportunity to redesign product packaging to be less extravagant and more elegant, like Beta5's understated branding. - **Craftsmanship Branding:** Opportunity to establish a brand that focuses on its high-quality ingredients and expertly crafted products, like Beta5's artisanal chocolate. - **Science-inspired Products:** Opportunity to create unique and innovative products that combine good taste with sound science, like Beta5's eye-popping chocolate creations. ### Who This Affects Most - **Luxury Chocolate:** Opportunity for luxury chocolate brands to rework their branding and packaging to be more understated, like Beta5's minimalistic approach. - **Artisanal Foods:** Opportunity for artisanal food brands to highlight their high-quality ingredients and expert craftsmanship, taking inspiration from Beta5's branding. - **Food Science:** Opportunity for food science brands to develop innovative products that integrate scientific principles with good taste, following Beta5's approach of combining science with artisanal techniques. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md)