# AR-Themed Jacket Concepts The Arc’teryx Beta AR Jacket Adds a New Artistic Angle By Amy Duong | Published 2022-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beta-ar References: [hypebeast](https://hypebeast.com/2022/5/arcteryx-soho-beta-ar-jacket)  [Arc’teryx](https://www.trendhunter.com/trends/arcteryx-revised-beta) [Soho](https://www.trendhunter.com/trends/topologie-soho-store) continues to expand into a deeper artistic angle when it comes to its Beta AR jacket, which is a recognizable shell jacket that is designed for both city and nature environments. It is also a functional creative installation at the Soho store. To launch it, there is a video premiere that is shot by director Emilio Chavez, where the brand invited local creatives in the community to channel their own perspective of the Beta AR jacket as a multidisciplinary base. This includes the art direction of Jordan Thomas and the new film launches a three-part series that captures the special Beta AR that takes place through different adventures in New York through a unique 360° perspective of the design. Image Credit: Arc’teryx ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 82% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Artistic Fashion:** Opportunity for creating new fashion designs that incorporate artistic concepts and installations. - **AR Fashion:** Opportunity for integrating augmented reality technology into fashion designs and retail experiences. - **Multidisciplinary Collaboration:** Opportunity for collaborating with local creatives to integrate different perspectives in product design and marketing campaigns. ### Where This Applies - **Fashion Industry:** Opportunity for brands to create more artistic designs and integrate augmented reality technology for a unique retail experience. - **Art and Design Industry:** Opportunity for artists and designers to collaborate with fashion brands to create unique and artistic designs and installations. - **Marketing Industry:** Opportunity for marketing campaigns to incorporate multidisciplinary collaborations for a more diverse and creative approach to product promotion. ## Related on Trend Hunter - [Weatherproof PFAS-Free Jackets](https://www.trendhunter.com/trends/arcteryx-revised-beta.md) - [Premium Collaborative Technical Outerwear](https://www.trendhunter.com/trends/beams-and-arcteryx.md) - [Updated Durable Technical Jackets](https://www.trendhunter.com/trends/alpha-sv.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md) - [Culturally Influenced Summer Garments](https://www.trendhunter.com/trends/arcteryx-3.md) - [High-Performance Apparel Retail Expansions](https://www.trendhunter.com/trends/arcteryx-equipment.md) - [Technical Touring Gear](https://www.trendhunter.com/trends/arcteryx-ski.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)