# WOC Beauty Tutorials BET Networks and Beautycon are Sharing Diverse Beauty Looks By Laura McQuarrie | Published 2018-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bet-networks-and-beautycon References: [premiumbeautynews](http://www.premiumbeautynews.com/en/bet-networks-launches-beauty) & [bet](https://www.bet.com/video/beauty/2018/04/see-how-to-slay-tf-out-of-this-easy-protective-style.html) To encourage greater representation within the world of beauty, BET Networks and Beautycon Media collaborated on a series of short beauty tutorials that showcase looks on black models and influencers with different hair types and skin tones. In the span of just about a minute, the short-form WOC beauty tutorials share how viewers can effortlessly recreate some of the season's most fashion-forward looks. So far, BET Networks and Beautycon have shared 'The Twine Twists' and a neon-accented smoky eye. As well as being able to find the short beauty tutorials on BET's website and [Instagram](https://www.trendhunter.com/trends/skincare-campaign-1) page, fans will also be able to see the looks screened at the upcoming Beautycon NYC 2018 Festival. Across the beauty industry, many brands are now committing to offering [broader shade ranges](https://www.trendhunter.com/trends/find-your-match) in order to better cater to underserved consumers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 91% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Greater Representation in Beauty:** Creating diverse beauty tutorials that showcase looks on black models and influencers with different hair types and skin tones. - **Short-form Beauty Tutorials:** Sharing quick, one-minute tutorials on how to recreate fashion-forward looks. - **Expanded Shade Ranges:** Brands offering broader shade ranges in order to better cater to underserved consumers. ### Where This Applies - **Beauty Industry:** Creating diverse beauty tutorials and offering broader shade ranges. - **Film and Television:** Screening beauty tutorials at Beautycon NYC 2018 Festival. - **Social Media:** Making beauty tutorials available on BET's website and Instagram page. ## Related on Trend Hunter - [Education-Supporting Beauty Brands](https://www.trendhunter.com/trends/rooted-in-success.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Beauty Product Exploration Platforms](https://www.trendhunter.com/trends/beautifytips-platform.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Hair-Focused Gaming Initiatives](https://www.trendhunter.com/trends/dark-and-lovely.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md)