# Gender-Bending Rapper Impersonations This BET Award Show Promo Features a Cross-Dressing Samuel L. By Romina S. Cortellucci | Published 2012-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bet-award-show-promo1 References: [thefw](http://thefw.com/samuel-l-jackson-bet-awards/) This hilarious [BET Award Show Promo](https://www.trendhunter.com/trends/mtv-vma-whopper-meal) has host Samuel L. Jackson channeling his inner Nicki Minaj. The 63-year-old movie star has done almost every badass role from Jules Winnfield to Nick Fury to Shaft, so it was quite surprising when he donned on a [hot pink wig](https://www.trendhunter.com/trends/hair-ballad) to cover the [eccentric female artist Minaj](https://www.trendhunter.com/trends/make-your-gameday-epic). Yet, Samuel has a tendency to do what he wants, when he wants, as we can tell by some of his more interesting role choices. Despite the clip’s short length, the ten seconds of Jackson belting the Minaj hit ‘Beez in the Trap’ definitely shows he has what it takes for this BET hosting gig. This advertisement is sure to have fans tuning into Jackson’s performance on July 1st, if not only to see what other tricks he has up his sleeve. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 35% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Gender-bending Celebrity Impersonations:** Opportunity to create viral content and engage audiences by having celebrities impersonate and embrace a different gender. - **Unexpected Role Choices:** Exploring unconventional roles for established actors can generate buzz and challenge audience expectations. - **Cross-dressing as Performance Art:** Utilizing cross-dressing as a way to push boundaries and challenge societal norms in the entertainment industry. ### Sectors Adopting This - **Entertainment:** Creating new and engaging promotional content for award shows and other entertainment events. - **Advertising:** Using unconventional celebrity impersonations in advertisements to capture audience attention and generate excitement. - **Fashion:** Applying cross-dressing and gender-bending as a form of artistic expression and creative fashion design. ## Related on Trend Hunter - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md)