# Nourishing Best-Selling Moisturizers Province Apothecary's Daily Moisturizer Boasts Vitamins A & C By Kalin Ned | Published 2019-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bestselling-moisturizer References: [provinceapothecary](https://provinceapothecary.com/collections/face-body/products/nourishing-revitalizing-moisturizer) It is not often that a brand will change the formula of a best-selling moisturizer, however, Province Apothecary goes above and beyond to deliver [premium skincare treatments](https://www.trendhunter.com/trends/three-international) to its loyal customer base. As a result, the brand revamps its [Nourishing + Revitalizing Moisturizer](https://www.trendhunter.com/trends/intensive-hydrating-moisturizer) into a new 55 ml bottle. The product contains Apricot Oil, Evening Primrose Oil, Carrot Root Oil, and Rosehip Oil. The texture is [rich and lightweight](https://www.trendhunter.com/trends/eternal-glow-cream), while the ingredients deliver Vitamins A, C, and E to the skin. This works to improve tone and elasticity, as well as to reduce age spots. The best-selling moisturizer can be integrated into the daily skincare routine, both in the AM and in the PM as needed. Image Credit: Province Apothecary ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Premium Skincare Formulas:** Opportunity to revamp best-selling products with enhanced ingredients and textures to cater to customer demands for premium skincare treatments. - **Vitamin-infused Skincare:** Creating moisturizers and skincare products that deliver essential vitamins like A, C, and E to improve skin health and address specific concerns such as tone, elasticity, and age spots. - **Dual-use Skincare Products:** Designing moisturizers that can be seamlessly integrated into both morning and evening skincare routines for convenience and efficiency. ### Who This Affects Most - **Skincare:** Opportunity for skincare brands to innovate and revamp their product offerings by incorporating enhanced ingredients and textures to meet customer demands for premium formulations. - **Beauty:** The beauty industry can capitalize on the trend of vitamin-infused skincare by creating products that specifically target different skin concerns while providing essential vitamins. - **Consumer Goods:** Creating dual-use skincare products that cater to the needs of busy consumers looking for convenience and efficiency in their daily skincare routines. ## Related on Trend Hunter - [High-Performance Skin Serums](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Intensively Hydrating Premium Moisturizers](https://www.trendhunter.com/trends/intensive-hydrating-moisturizer.md) - [Holistic Canadian Skincare](https://www.trendhunter.com/trends/lotus-aroma.md) - [Moisturizing SPF Product Expansions](https://www.trendhunter.com/trends/c5-sheer-moisturizer.md) - [Flower Elixir Skincare](https://www.trendhunter.com/trends/all-purpose-oil.md) - [Fragrance-Free Daily Facial Moisturizers](https://www.trendhunter.com/trends/daily-facial-moisturizer.md) - [Functional One-Step Creams](https://www.trendhunter.com/trends/multivitamin-power-recovery-cream.md)