# Feel-Good Beverage Campaigns Swoon's Bestie Campaign Spotlights "Beverages That Love You Back" By Laura McQuarrie | Published 2024-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bestie-campaign References: [streetinsider](https://www.streetinsider.com/PRNewswire/Swoon+Launches+%26quot%3BBestie%26quot%3B+Campaign%2C+Unveils+New+Look+and+Formulation/23044429.html) & [tasteswoon](https://www.tasteswoon.com/)  [Swoon's](https://www.trendhunter.com/trends/swoon-1) Bestie campaign celebrates loyal fans and the qualities of the better-for-you zero-sugar beverages that give the drinks their feel-good qualities. As co-founder and co-CEO Cristina Ros Blankfein says, "It's a beverage you can love that loves you right back." Alongside its new Bestie campaign, Swonon introduced refreshed packaging and formulations. The new look for Swoon moves away from printed sleeves in favor of printed cans that are 100% recyclable. Visually, the cans convey the bright, bubbly and approachable essence of the naturally sweetened formula with [zero sugar](https://www.trendhunter.com/trends/welchs-zero), five calories and Vitamin C. Swoon's Bestie campaign, refreshed packaging design and formulation is rolling out nationwide this month. Consumers can look forward to seeing the new printed cans on shelves now through summer 2024. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 72% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-sugar Beverage Marketing:** Opportunities exist to leverage consumer loyalty and highlight health benefits in marketing campaigns for zero-sugar beverages. - **Sustainable Packaging Innovation:** Exploring 100% recyclable printed cans can enhance the visual appeal and eco-friendliness of beverage packaging. - **Naturally Sweetened Formulation Trend:** Formulating beverages with natural sweeteners, zero sugar, low calories, and added vitamins can cater to health-conscious consumers. ### Who This Affects Most - **Beverage Marketing:** Companies in the beverage industry can capitalize on consumer loyalty and health consciousness through strategic marketing initiatives. - **Packaging Design:** Innovations in sustainable and visually appealing packaging design can revolutionize the packaging industry's approach to promoting eco-friendly solutions. - **Health & Wellness Beverages:** The health and wellness beverage sector can embrace the trend towards natural sweeteners, zero sugar, and added nutrients to cater to evolving consumer preferences. ## Related on Trend Hunter - [Functional Lemonade Beverages](https://www.trendhunter.com/trends/swoon-1.md) - [Doll-Inspired Pink Lemonades](https://www.trendhunter.com/trends/swoon-2.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Gen Z-Themed Soda Campaigns](https://www.trendhunter.com/trends/pepsi-relationsips.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md)