# Chef-Created QSR Burgers The A&W Best-Burger-Ever Burger Was Created with Matty Matheson By Michael Hemsworth | Published 2022-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bestburgerever-burger References: [canadify](https://canadify.com/2022/04/20/aw-canada-unveils-new-best-burger-ever-burger/) & [web.aw](https://web.aw.ca)  The A&W Best-Burger-Ever Burger has been created in partnership with [Canadian chef Matty Matheson](https://www.trendhunter.com/trends/kfc-canada-matty-matheson) as a premium menu item for consumers to pick up for a limited time only. The burger is crafted with a four-ounce [grass-fed prime rib patty](https://www.trendhunter.com/trends/wagyu-burger) along with a slice of cheddar cheese, grilled onions, fried pickles and a garlic aioli. The burger comes served on a buttery brioche bun for a soft, pillowy finish that is perfect against the premium ingredients inside. The A&W Best-Burger-Ever Burger is available now at participating locations in Canada, but will only be available through April 25, 2022 while supplies last. The burger is likely to be a hit amongst avid followers of the Canadian chef as well as patrons seeking out a new option to try this spring. Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Chef-created QSR Menus:** With the growing demand for premium fast food offerings, QSR brands can leverage partnerships with acclaimed chefs and influencers to create exclusive limited-time menu items to attract food enthusiasts and drive sales. - **Premium Ingredients in QSR:** By incorporating high-quality ingredients like grass-fed beef and artisanal toppings in their menu items, QSR brands can cater to consumers' desire for upscale fast food experiences and differentiate themselves from competitors. - **Limited-time Offerings:** QSR brands can create a sense of urgency and drive traffic to their locations by featuring exclusive limited-time menu items, incentivizing customers to try something new before it's gone. ### Sectors Adopting This - **Fast Food Restaurants:** QSR chains can leverage partnerships with popular chefs and influencers to create unique, exclusive menu items to increase traffic and sales through premium fast food experiences. - **Premium Meat Suppliers:** The availability of high-quality, ethically-sourced meat is becoming increasingly important for QSR brands looking to cater to consumers' growing demand for premium fast food options. - **Food Influencer Marketing:** As consumers continue to value authenticity and personal connections, partnering with popular chefs and food influencers can drive sales and create buzz around limited-time menu offerings in the QSR industry. ## Related on Trend Hunter - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Creamy Spiced Pickle Burgers](https://www.trendhunter.com/trends/spicy-dill-pickle-mama-burger.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Elevated Canadian-Beef Burgers](https://www.trendhunter.com/trends/garlic-mushroom-bacon-cheeseburger.md) - [Crunchy Burger Collaborations](https://www.trendhunter.com/trends/ruffles-crunch-burger.md) - [Snack-Sized Pickle Burgers](https://www.trendhunter.com/trends/dill-pickle-buddy-burger.md) - [Onion Soup-Inspired Burgers](https://www.trendhunter.com/trends/french-onion-double-cheeseburger.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md) - [Blended Wagyu QSR Burgers](https://www.trendhunter.com/trends/bacon-ranch-wagyu-blend-burger.md)