# Year End Makeup Kits Too Faced's 'Best Year Ever' Kit Features Three Eyeshadow Palettes By Riley von Niessen | Published 2017-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/best-year-ever References: [sephora](https://www.sephora.com/product/best-year-ever-makeup-collection) & [toofaced](https://www.toofaced.com/?sdjfhbds) Like many other makeup brands, Too Faced is ringing in the [New Year](https://www.trendhunter.com/trends/fenwick-rest-restore-beauty-kit) with a series of limited edition offerings that make for ideal gifts, with its 'Best Year Ever' kit being one of its most recent to drop. The kit comes packed in an exclusive bag, which is covered in festive gold and coral stripes, and states "I have way more makeup at home" on the front of it in cursive lettering. Inside of the bag are three different palettes that each contain six shades for the eyes, as well as one larger slot that contains a face product. As all of the palettes feature both shimmery and matte shades in light and dark hues, they're ideal for traveling and for touching up a look throughout the day with. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Year End Makeup Kits:** Limited edition makeup kits for year-end make ideal gifts. - **Eyeshadow Palettes:** Eyeshadow palettes with a range of colors and finishes are popular in year-end makeup kits. - **Travel-friendly Makeup:** Makeup sets with multiple products and compact packaging cater to frequent travelers. ### Who This Affects Most - **Beauty and Cosmetics:** Makeup brands can capitalize on the gift-giving nature of the holiday season with limited edition year-end makeup kits. - **Retail and E-commerce:** Year-end makeup kits can be sold through traditional retail stores or online platforms. - **Travel and Tourism:** The compact and travel-friendly packaging of year-end makeup kits cater to frequent travelers and can be sold through travel industry channels. ## Related on Trend Hunter - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Affordable Cosmetics Holiday Bundles](https://www.trendhunter.com/trends/cosmetics-holiday.md) - [Festive Cosmetics Gift-Sets](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Honorary Limited-Edition Beauty Sets](https://www.trendhunter.com/trends/sephora-canada-celebrates.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md)