# Award Winning Underwear 2008 Best Undies Awards By Going Like Sixty | Published 2008-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/best-undies-underwear-herroom References: [herroom](http://www.herroom.com/marketing/undies-herroom.html) The other day while browsing through Herroom.com (don't ask) I noticed the 2008 Best Undies Awards were revealed. So, how does your lingerie drawer shape up with these “best undies” as selected by Herroom.com visitors? Brands represented in the gallery include La Perla, [Hanky Panky](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year), Barely There, Wonderbra, Elita Silk (didn't she used to be a stripper?), [Maidenform](https://www.trendhunter.com/trends/maidenform), and [Vanity Fair](https://www.trendhunter.com/trends/christophe-robin-hotel-collection). Congratulations to all the winners and especially to those who wear them. **Implications** - Comfort was once marked at the bottom of many women's lists in comparison to fashion statements; however, many modern women now embrace confort as one of the first things when considering a product purchase. Companies hoping to market their products towards modern women should consider stressing the comfort of their products. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 67% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Comfortable Underwear Trend:** There is a growing trend among modern women to prioritize comfort over fashion in their underwear purchases, presenting opportunities for companies to market underwear that emphasizes comfort. - **Award-winning Underwear Trend:** The recognition of certain brands as award-winning in the field of lingerie presents opportunities for those brands to capitalize on their status and expand their market share. - **Online Lingerie Retail Trend:** With online retailers such as Herroom.com gaining popularity, there is an increasing trend towards purchasing lingerie online, paving the way for innovative, online-only lingerie brands to succeed. ### Where This Applies - **Lingerie Industry:** The lingerie industry itself stands to benefit from the growing prominence of comfortable underwear and the recognition of certain brands as award-winning. - **Retail Industry:** Online lingerie retailers such as Herroom.com are disrupting traditional brick-and-mortar lingerie retail stores, presenting opportunities for both established retailers to expand their online presence and new, online-only retailers to enter the market. - **Fashion Industry:** As comfort becomes a more important consideration in underwear purchases, there is an opportunity for fashion brands to innovate and introduce more comfortable designs without sacrificing style. ## Related on Trend Hunter - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Heritage-Inspired Underwear Designs](https://www.trendhunter.com/trends/hendon-heritage.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Chic Sustainable Underwear Brands](https://www.trendhunter.com/trends/sustainable-underwear-brand.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md)