# Algae-Infused Liquid Foundations Sephora's Best Skin Ever Foundation Nourishes Like Skincare By Laura McQuarrie | Published 2021-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/best-skin-ever References: [allure](https://www.allure.com/story/sephora-best-skin-ever-foundation-review) & [sephora](https://www.sephora.com/ca/en/product/sephora-collection-best-skin-ever-liquid-foundation-P467140) One of the newest additions to the [Sephora](https://www.trendhunter.com/trends/hydrating-glow-concealer) Collection is the Best Skin Ever liquid foundation and it not only offers a medium-coverage, natural finish but also a hydrating, anti-pollution formula. Packed with skincare benefits from ingredients like hyaluronic acid, [red algae and brown algae extract](https://www.trendhunter.com/trends/microalgae-body-oil), the liquid foundation helps to keep skin hydrated for up to 12 hours. The foundation from Sephora is available in an expansive shade range to suit a variety of undertones. Full of skin-caring benefits, the formula has been clinically proven to reduce signs of stress and fatigue, and over time, the Best Skin Ever foundation is proven to make skin smoother, more even and more radiant. The [hybrid makeup product](https://www.trendhunter.com/trends/outside-in-brand) is packaged in a bottle made from 30% recycled glass. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Algae-infused Cosmetics:** The use of algae in cosmetics and personal care products presents a disruptive innovation opportunity for companies to offer skincare benefits in makeup products. - **Hybrid Makeup Products:** The development of makeup products that offer both cosmetic and skincare benefits presents a disruptive innovation opportunity for companies to meet the demand for multifunctional beauty products. - **Eco-friendly Packaging:** The use of sustainable materials and innovative packaging designs presents a disruptive innovation opportunity for companies to reduce environmental impact and appeal to eco-conscious consumers. ### Who This Affects Most - **Cosmetics:** Companies in the cosmetics industry can innovate by incorporating algae and other natural ingredients in their products for added skincare benefits. - **Personal Care:** Innovative companies in the personal care industry can develop hybrid products that offer both cosmetic and skincare benefits to meet the demands of consumers. - **Sustainable Packaging:** The use of sustainable materials and innovative packaging designs presents disruptive innovation opportunities for companies in various industries, including cosmetics and personal care, to reduce environmental impact and appeal to eco-conscious consumers. ## Related on Trend Hunter - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Calming Serum Foundations](https://www.trendhunter.com/trends/gno-serum-foundation.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md)