# Globally Inspired Cocktail Kits The Best of The World Cocktail Kit Represents Four Major Cities By Laura McQuarrie | Published 2026-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/best-of-the-world-cocktail-kit References: [cocktailcourier](https://www.cocktailcourier.com/product/best-of-the-world-cocktail-kit) [National Geographic's](https://www.trendhunter.com/trends/disney-x-national-geographic) Best of The World with Antoni Porowski recently dropped on National Geographic, [Disney+](https://www.trendhunter.com/trends/golden-berry) and Hulu, and to celebrate the premiere of this new, feel-good TV travel show, [Cocktail](https://www.trendhunter.com/trends/cocktail-cities-limited-edition) Courier announced the Best of The World Cocktail Kit. Just as the show shares a taste of Paris, Mexico City, London and New York City, the Cocktail Courier kit shares a taste of the same with four globally inspired cocktail recipes crafted to represent each destination. While Paris' Sidecar à la Lavande is a mocktail prepared with components like black tea, lemon juice, and a sugar-rimmed glass, Mexico City is represented by a Tajín-finished Verde Margarita. Classically, New York City's vibrant essence is captured with a Cosmopolitan, and a Classic Gin & Tonic is the kit's take on London. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 48% | Activity: 43% | Freshness: 80% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Destination-inspired Mixology:** Global city storytelling gives cocktail kits a stronger lifestyle identity, creating room for beverages that translate travel media, local flavors, and cultural cues into at-home experiences. - **Streaming-to-shelf Collaborations:** Entertainment premieres increasingly extend into shoppable consumer products, turning passive viewing moments into branded food and beverage experiences with measurable commerce potential. - **Inclusive Cocktail Formats:** Mocktails and classic cocktails appearing together reflect a broader shift toward flexible hosting kits that accommodate alcohol-free, low-alcohol, and traditional drinking preferences. ### Sectors Adopting This - **Alcoholic Beverages:** Premium spirits and cocktail brands can differentiate through curated city-based recipes that combine familiar drink formats with localized ingredients and global narratives. - **Travel Media:** Travel programming gains new commercial relevance when destinations become packaged sensory experiences that connect audiences to places beyond the screen. - **Meal Kits:** At-home kit providers are expanding beyond dinner into occasion-based experiences, where pre-portioned ingredients, themed storytelling, and entertainment tie-ins reshape convenience commerce. ## Related on Trend Hunter - [Cocktail-Themed Holiday Campaigns](https://www.trendhunter.com/trends/aperolidays.md) - [Deep Sea-Themed Cocktail Kits](https://www.trendhunter.com/trends/kraken-rum-1.md) - [Film Festival-Centric Hospitality Programs](https://www.trendhunter.com/trends/the-ritzcarlton-toronto1.md) - [Sporty Whiskey Cocktail Kits](https://www.trendhunter.com/trends/jameson-irish-goal.md) - [Small-Format Tequila Bottles](https://www.trendhunter.com/trends/el-mayor-tequila-375ml1.md) - [Honey-Flavored Cocktail Kits](https://www.trendhunter.com/trends/bees-knees-cocktail-courier-kit.md) - [Branded Spirit Cocktail Kits](https://www.trendhunter.com/trends/whistlepig-proof-provisions-supper-club-kit.md) - [Hand-Pulled Noodle Kits](https://www.trendhunter.com/trends/hand-pulled-noodle-kit.md) - [Holiday Margarita Cocktail Kits](https://www.trendhunter.com/trends/make-your-eggnog.md)