# Shaggy White Dresses IMG Models are the 'Best In Show' in W Magazine By Marissa Liu | Published 2010-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/best-in-show-in-w-magazine References: [r1ma.blogspot](http://r1ma.blogspot.com/2010/05/img-models-for-w-magazine.html) & [wmagazine](http://www.wmagazine.com/fashion) A bevy of models including Karolina Kurkova, Liya Kebede, Freja Beha, Sasha Pivovarova, Heidi Mount and Lily Donaldson join forces for 'Best In Show' in W Magazine. Craig McDean captured IMG agency's most coveted faces for the June 2010 issue. Alex White styles 'Best In Show' in W Magazine, showcasing Fall 2010's best pieces and biggest trends in front of a nude-colored background. Click through the gallery to see more of the models and fashions from the 'Best In Show' spread. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nude-colored Backgrounds:** Disruptive innovation opportunity: Designers and photographers can experiment with new ways to showcase fashion items using nude-colored backgrounds. - **Collaborative Modeling:** Disruptive innovation opportunity: Modeling agencies and fashion companies can collaborate to showcase diverse models in their best light. - **Fall Fashion Trends:** Disruptive innovation opportunity: Fashion companies can analyze and incorporate fall fashion trends showcased in the 'Best In Show' spread into their offerings. ### Where This Applies - **Fashion Modeling Agencies:** Disruptive innovation opportunity: Modeling agencies can promote collaborations among models and showcase them in innovative ways to attract more clients. - **Fashion Photography:** Disruptive innovation opportunity: Photographers can experiment with nude-colored backgrounds and innovative lighting techniques to create new and captivating fashion visuals. - **Fashion Retailers:** Disruptive innovation opportunity: Fashion retailers can analyze fall fashion trends showcased in the 'Best In Show' spread and incorporate them into their seasonal collections to attract more customers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)