# Zombie-Themed Soda Commercials Lemon & Paeroa Launched the Hilarious 'Best Day Ever' Campaign By Grace Mahas | Published 2019-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/best-day-ever References: [thedrum](https://www.thedrum.com/creative-works/project/sweetshop-lp-best-day-ever) & [facebook](https://www.facebook.com/LemonAndPaeroa/) Lemon & Paeroa's new 'Best Day Ever' commercial tells the unlikely story of two strangers -- who also happen to be zombies -- having a day of fun after discovering an old can of 'Refreshingly Different' soda. The video begins by showcasing a depressing city where all the occupants are walking around aimlessly. After finding the [Refreshingly Different beverage](https://www.trendhunter.com/trends/rc-cola-campaign), uplifting music starts playing and the two friends begin bowling, dancing to music, playing ball, splashing in the water, and even having a pillow fight. The commerical ends with the two new friends scaring "normal" humans and high fiving. Lemon & Paeroa hope these iconic and [unusual commercials](https://www.trendhunter.com/trends/beverage-campaign) will help set them apart "by putting a new spin on our long term Refreshingly Different platform." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Unconventional Advertising:** Exploring unusual and unexpected advertising methods to captivate and engage target audiences. - **Storytelling in Marketing:** Using narratives and storytelling techniques to create emotional connections with consumers. - **Humor in Branding:** Leveraging comedy and humor to build brand recognition and foster positive associations. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to create unique and entertaining ad campaigns to differentiate themselves in a crowded market. - **Marketing and Advertising Industry:** Incorporating unconventional storytelling and humor into marketing strategies can help brands stand out and drive consumer engagement. - **Entertainment Industry:** Collaborating with brands to create memorable and entertaining commercials that resonate with audiences and leave a lasting impact. ## Related on Trend Hunter - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Social Soda Mixer Campaigns](https://www.trendhunter.com/trends/level-up-with-7up.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md)