# Outdoor Landscape Cereal Branding The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging By Michael Hemsworth | Published 2016-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/best-cereal References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/12/moms-best-cereal-packages.html) & [ideasthatkick](http://www.ideasthatkick.com/) The majority of cereal branding focuses solely on characters or the product itself, but the MOM’s Best Cereals packaging takes a different approach. Designed by Ideas that Kick, the cereal branding features various outdoor landscapes that have been chromatically drawn to correlate the [natural health cereals](https://www.trendhunter.com/trends/the-real-cereal-company) to nature itself. This dedication to a wholesome branding approach also features imagery on the back of people enjoying outdoor life in a bid to help reinforce the healthy lifestyle that the food is a part of. While aspirational branding and over-the-top mascots have dominated the cereal market for many years, the MOM’s Best Cereals identify how brands are taking a different approach. The honest, [wholesome approach to branding](https://www.trendhunter.com/trends/scotts-protein-ball) the products speaks to consumers on a deeper level to help incite a different kind of brand loyalty. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 37% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Packaging:** Opportunity for cereal brands to differentiate themselves by incorporating outdoor landscapes into their packaging designs. - **Lifestyle Reinforcement:** Brands can leverage imagery of people enjoying outdoor activities on packaging to reinforce the connection between their products and a healthy lifestyle. - **Deeper Brand Loyalty:** By adopting a wholesome branding approach, cereal brands can establish a stronger emotional connection with consumers, leading to increased brand loyalty. ### Industries Being Reshaped - **Cereal Manufacturing:** Cereal companies can explore innovative packaging design strategies to differentiate their products in a competitive market. - **Food and Beverage:** Brands outside the cereal industry can draw inspiration from the nature-themed packaging approach to create unique and appealing product designs. - **Marketing and Advertising:** Marketing agencies can assist cereal brands in developing wholesome branding strategies that resonate with consumers on a deeper level. ## Related on Trend Hunter - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Free-From Kid-Friendly Cereals](https://www.trendhunter.com/trends/moms-best-cereals.md) - [Patriotic British Cereal Packaging](https://www.trendhunter.com/trends/shredded-wheat.md)