# Dogsled Urban Transit Pranks The ‘Best Bus Stop Ever’ Ad Surprised Commuters By Andrew Sztein | Published 2013-02-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/best-bus-stop References: [mashable](http://mashable.com/2013/02/21/qualcomm-bus-prank) & [facebook](http://www.facebook.com/Qualcomm) In a brilliant little slice of marketing, mobile communications Qualcomm gave some transit riders some pretty awesome surprises at what has to be the best bus stop ever. In fact, ‘Best Bus Stop Ever’ is the title of its well-named campaign. Each good-natured prank begins with a solo transit rider noticing an ad to check a website on their mobile device if they’re bored, in a hurry, or seen it all. Once each rider checks, a unique transportation alternative shows up to pick them up. As awesome as it would be to get picked up in a Lamborghini, getting picked up by a [dog sled](https://www.trendhunter.com/trends/complimentary-snowmobile-ride) without a snow flake in sight on a busy urban street is a story I’d be telling for the rest of my life. Qualcomm’s Best Bus Stop Ever is one heck of a sweet-natured [prank ad campaign](https://www.trendhunter.com/trends/innocean-berlin). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Transit Advertising:** The 'Best Bus Stop Ever' campaign demonstrates the potential for interactive advertising in transit spaces. - **Surprise Marketing Tactics:** Qualcomm's use of surprise transportation alternatives highlights the effectiveness of unexpected marketing strategies. - **Memorable Brand Experiences:** The Best Bus Stop Ever prank creates a lasting impression and generates positive brand experiences for commuters. ### Sectors Adopting This - **Mobile Communications:** The Qualcomm campaign showcases the innovative use of mobile devices in advertising and brand engagement. - **Transit and Transportation:** The Best Bus Stop Ever prank reveals opportunities for creative transportation solutions and experiences within the transit industry. - **Marketing and Advertising:** The campaign exemplifies the potential for disruptive marketing tactics to capture attention and create memorable brand moments. ## Related on Trend Hunter - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Complimentary Snowmobile Rides](https://www.trendhunter.com/trends/complimentary-snowmobile-ride.md)