# Advocate-Themed Cannabis Branding Best Blnz's Branding is Created by Design Studio Pentagram By Amy Duong | Published 2023-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/best-blnz References: [dezeen](http://www.dezeen.com/2023/04/05/pentagram-bens-best-blnz-cannabis-branding/)  Design studio [Pentagram](https://www.trendhunter.com/trends/minimoog-model-d-synth) creates a branding language for Ben's [Best Blnz](https://www.trendhunter.com/trends/hyperslide), which is a cannabis company launched by Ben Cohen, who is a part of [Ben & Jerry's](https://www.trendhunter.com/trends/bens-best-blnz). The branding references the injustices that exist in America's realm of drugs and aims to distill these values through branding and design. Lead at Pentagram Eddie Opara explains the approach, noting that "One of the first terms Ben used to describe the brand intent was 'activist. Advocacy and the ultimate purpose of the brand to invest back into communities deeply harmed by the war on drugs were always central to what needed to be conveyed. We wanted that objective to exist in every facet of the brand and packaging." Image Credit: Pentargam ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 86% | Activity: 96% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Advocate-themed Branding:** Companies can incorporate social justice and advocacy messaging into their branding to connect with socially conscious consumers. - **Cannabis Industry:** With the legalization of cannabis, there is an opportunity for businesses to create innovative brands and products that focus on social responsibility and activism. - **Designer Activism:** Designers can play a role in promoting social justice and activism by working with businesses to incorporate these values into their branding and messaging. ### Sectors Adopting This - **Cannabis:** Cannabis businesses can differentiate themselves and connect with a socially conscious audience by incorporating advocacy and activism into their brand messaging. - **Design:** Design studios and professionals that focus on incorporating social justice and activism into branding can differentiate themselves in a crowded market. - **Marketing:** Marketing agencies can specialize in social justice and activism-focused campaigns, helping businesses connect with socially conscious consumers. ## Related on Trend Hunter - [Injustice-Fighting Cannabis Companies](https://www.trendhunter.com/trends/bens-best-blnz.md) - [CBD Brand Activism Campaigns](https://www.trendhunter.com/trends/justice-for-all.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md)