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# Masculine Essential Subscription Services
Bespoke Post Curates Impressive Boxes for Guys

By Michael Hemsworth | Published 2017-10-20 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/bespoke-post
References: [bespokepost](https://www.bespokepost.com)

The growing number of male consumers who are becoming more lifestyle-focused has given way to [Bespoke Post](https://www.trendhunter.com/trends/bespoke-scent), which is a subscription service created with guys in mind. The service works by curating themed deliveries that include unique gear that will work to upgrade your day-to-day lifestyle in a stylish manner. This includes boxes that are themed around [grooming](https://www.trendhunter.com/trends/premium-grooming-brand), artisan mixology and much more to ensure that you are delivered something completely different each month with your modern lifestyle in mind.

The Bespoke Post subscription service costs $45 per delivery with each box packed with at least $70 worth of goodies to enjoy. Each month comes with a theme that is communicated beforehand to let guys choose whether or not they want to receive or skip it.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 93% | Activity: 88% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What Makes This Trend Stand Out

- **Men's Lifestyle Subscriptions:** Disruptive innovation opportunity: Create subscription services tailored to the evolving lifestyle needs of male consumers.
- **Curated Theme Deliveries:** Disruptive innovation opportunity: Develop curated boxes that offer unique and stylish items to enhance day-to-day lifestyles.
- **Personalized Grooming and Mixology:** Disruptive innovation opportunity: Offer subscription boxes focused on personalized grooming and artisan mixology to cater to the specific preferences of male consumers.

### Sectors Adopting This

- **Subscription Services:** Disruptive innovation opportunity: Revolutionize the subscription service industry by targeting male consumers and delivering tailored experiences.
- **E-commerce:** Disruptive innovation opportunity: Innovate the e-commerce sector by creating specialized online platforms for curated deliveries targeting male consumers.
- **Grooming and Lifestyle Products:** Disruptive innovation opportunity: Develop new and innovative grooming and lifestyle products aimed at enhancing the daily routines of male consumers.

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