# Direct-to-Consumer Artisan Jewelers Durham Rose Offers Bespoke Engagement Ring Options By Jana Pijak | Published 2019-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bespoke-engagement-ring References: [durhamrose](https://www.durhamrose.com/our-bespoke-process/) Durham Rose is an e-retailer specializing in [artisan jewelry](https://www.trendhunter.com/trends/boutique-jewelry-concept) and [bespoke engagement rings](https://www.trendhunter.com/trends/bridal-shopping). The direct-to-consumer marketplace offers rings that are personalized and well-made at a fraction of the price of competitors, letting shoppers design the ring of their dreams and have it conveniently delivered to their door. Durham Rose's bespoke ring-making process starts with a web consultation with its in-house design team -- there to help shoppers pick their ideal style with a handful of references and ring designs on hand. Consultants can create each piece live with their consultant virtually, sharing a screen which will feature a CAD design that can be customized with all of one's chosen personalized accents. Once a final design is complete, realistic renderings of the design are shared with buyers for review, ensuring each jewelry piece is crafted to one's exact specifications and wants. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Artisan Jewelry:** Offer personalized and affordable jewelry options directly to consumers. - **Bespoke Engagement Rings:** Create unique engagement rings according to the preferences of buyers. - **Virtual Consultations:** Use technology to provide personalized design consultations to customers remotely. ### Industries Being Reshaped - **E-commerce:** Utilize online platforms to sell personalized jewelry products and connect with customers. - **Jewelry Making:** Incorporate technology to improve customization and manufacturing processes for handmade jewelry products. - **Virtual Retail:** Provide customers with a personalized shopping experience through virtual consultations and online shopping. ## Related on Trend Hunter - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [One-Of-A-Kind Engagement Rings](https://www.trendhunter.com/trends/oneofakind-engagement-ring.md) - [Customizable Ring Designs](https://www.trendhunter.com/trends/customizable-ring.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md)