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# $2 Million Exotic Cars
Jay Leno Purchases Second Bertone Mantide Ever Produced

By Andrew Robichaud | Published 2009-07-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/bertone-mantide
References: [luxist](http://www.luxist.com/2009/07/23/jay-leno-reportedly-orders-the-2-million-bertone-mantide/) & [autoblog](http://www.autoblog.com/2009/07/22/jay-leno-could-be-second-buyer-of-bertone-mantide/)

I have never even heard of or seen this car, and it looks like Jay Leno is going to purchase the second Bertone Mantide ever. The car is so amazingly futuristic that it looks like it has traveled back in time to see us.

After viewing the Bertone Mantide at the Goodwood Festival of Speed, it proved to be a can’t-miss purchase for [car collectors](https://www.trendhunter.com/trends/prestige-imports). Leno paid $2 million for the car to add to his [iconic collection](https://www.trendhunter.com/trends/nostalgic-luxury-car).

I wish non-celebrities had these kind of opportunities.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 55% | Activity: 67% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **$2 Million Exotic Cars:** Disruptive innovation opportunity: Developing more affordable and accessible exotic car options for non-celebrities.
- **Futuristic Automotive Design:** Disruptive innovation opportunity: Exploring innovative and visually striking designs for future car models.
- **Growing Car Collecting Market:** Disruptive innovation opportunity: Creating new platforms or services that cater to the needs and desires of car collectors.

### Who This Affects Most

- **Automotive:** Disruptive innovation opportunity: Incorporating advanced technologies and materials into car manufacturing processes to enhance performance and design.
- **Luxury Goods:** Disruptive innovation opportunity: Introducing more affordable luxury options or alternative business models in the luxury goods industry.
- **Online Marketplaces:** Disruptive innovation opportunity: Creating online platforms that connect car collectors and enthusiasts, facilitating sales and trading of rare and exotic cars.

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- [Revived Car Marques](https://www.trendhunter.com/trends/bertone.md)
