# Summer Road Trip Campaigns The Bershka Spring/Summer 2012 Lookbook is Carefree By Natalia Puchala | Published 2012-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bershka-spring-summer-2012 References: [fashionizers](http://www.fashionizers.com/fashion/bershka-springsummer-2012-campaign/) & [bershka](http://www.bershka.com/webapp/wcs/stores/servlet/category/bershkagb/en/bershka/155164/Campaign) The Bershka [Spring/Summer 2012 collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) is filled with 90s-inspired designs that exude the feel of endless summer, freedom and adventure. This season the fashion house has opted for bold combos, featuring laid-back denims, tees, crop tops, skirts, floral flowing dresses and accessories. Neon detailing on the clothing and accessories add a hint of rebellion to this season’s collection. The [campaign, brilliantly photographed](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) by Tom Craig, captures the youthful and free-spirited essence of the brand. Shot in Los Angeles with a dusty, desert, roadside backdrop, the campaign is sure to leave you longing for those carefree days of summer. The Bershka Spring/Summer 2012 campaign features Alexandre Cunha, Zippora Seven and two other models. Reference: [Bershka](http://www.bershka.com) and [the Electric](http://the-electric.blogspot.com/search/label/zippora) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **90s-inspired Designs:** Design clothing and accessories inspired by the bold and carefree aesthetics of the 90s for a nostalgic and rebellious twist. - **Laid-back Denims:** Develop comfortable and stylish denim products with a relaxed fit for a perfect blend of comfort and fashion. - **Youthful and Free-spirited Campaigns:** Create advertising campaigns that capture the essence of youth and free-spiritedness, evoking emotions of nostalgia and longing. ### Sectors Adopting This - **Fashion:** Incorporate neon detailing and rebellious elements into fashion collections to attract the younger generation seeking an edgier style. - **Photography:** Specialize in capturing the youthful and carefree essence of brands, particularly targeting fashion and lifestyle campaigns. - **Advertising:** Offer unique and creative advertising solutions that portray a sense of nostalgia and longing, tapping into the emotional connection with consumers. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)