# Photographic Outerwear Collections Bershka and National Geographic Collaborated on Eco Outerwear By Laura McQuarrie | Published 2019-11-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bershka-national-geographic-outerwear-collection References: [bustle](https://www.bustle.com/p/the-bershka-x-national-geographic-collection-is-cute-eco-friendly-affordable-19300826) & [bershka](https://www.bershka.com/ie/women/collection/national-geographic-c1010399504.html) Clothing retailer Bershka shares youthful, fashion-forward apparel and it launched an eco-friendly nine-piece outerwear collection with National Geographic. The Bershka x National Geographic collaboration is full of with wildlife photography and materials that celebrate the natural world. One of the most standout styles is the [National Geographic Puffer Jacket](https://www.trendhunter.com/trends/sustainable-clothing-collection), which contains 100% [recycled polyester padding](https://www.trendhunter.com/trends/patagonia-retrox-jacket) that's produced with recycled plastic bottles. The collection also introduces t-shirts made with ecologically grown cotton and backpacks made with at least 50% recycled polyester. As well as making the most of [sustainable fabrics](https://www.trendhunter.com/trends/regeneration-nation) as part of this collaboration, Bershka has committed to removing all plastic bags from its stores by 2020, eliminating all single-use packaging by 2023 and by the year 2025, making all of its cotton and linen both sustainable, and polyester recycled. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** The trend of sustainable fashion is growing, with a focus on using recycled materials and reducing waste in the industry. - **Collaborative Collections:** Collaborations between fashion brands and environmental organizations are creating new opportunities for sustainable fashion design. - **Photographic Fashion:** The use of wildlife photography in fashion design is creating unique and visually striking collections. ### Who This Affects Most - **Fashion Industry:** The fashion industry has a responsibility to reduce its environmental impact and can benefit from innovative sustainable materials and collaborations with environmental organizations. - **Photography Industry:** The use of wildlife photography in fashion design can provide new opportunities for photographers to showcase their work and reach new audiences. - **Eco-friendly Products Industry:** As consumer demand for sustainable products grows, there are opportunities for companies to innovate and offer eco-friendly fashion choices. ## Related on Trend Hunter - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Outdoor Apparel Collabs](https://www.trendhunter.com/trends/buff-x-veja.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Collaboration Packable Puffer Parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md)