# Fun-Loving Hipster Spreads The Bershka Fall/Winter 2010 Campaign is Trendy By Zoe Badley | Published 2010-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bershka-fall-winter-2010 References: [designscene.net](http://www.designscene.net/2010/08/river-viiperi-friends-for-bershka.html) & [bershka](http://www.bershka.com) Hipsters are all about setting the trends, and in the Bershka Fall/Winter 2010 campaign they're having fun while doing it. This series of advertorials are mixing in good times with [fashion-forward thinking](https://www.trendhunter.com/trends/knys-fall-2025) -- a perfect combination for a perfect campaign. The models featured in the Bershka Fall/Winter 2010 campaign include Hannah Holman, River Viiperi and Lara Troskot. Each shot is quirky, ridiculous and outgoing, so be sure to check out the gallery for all the fun times. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Advertorials:** Opportunity to create quirky, outgoing advertorials that mix good times with fashion-forward thinking. - **Hipster Fashion Influencers:** Opportunity to collaborate with hipster fashion influencers to set the latest trends. - **Fun-loving Campaigns:** Opportunity to design campaigns that combine fun, ridiculous elements with trendy fashion. ### Industries Being Reshaped - **Fashion Advertising:** Opportunity for fashion advertising companies to create unique, quirky campaigns that resonate with the hipster demographic. - **Fashion Retail:** Opportunity for fashion retail brands to collaborate with hipster fashion influencers and create trend-setting collections. - **Fashion Photography:** Opportunity for fashion photographers to specialize in capturing fun, outgoing shots that embody the hipster aesthetic. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)