# Edgy Urban Lookbooks The Bershka August/September 2013 Catalog Stars Yulia Terentieva By Meghan Young | Published 2013-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bershka-augustseptember-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/bershka-augustseptember-2013-lookbook/) & [bershka](http://www.bershka.com/) [Edgy and urban](https://www.trendhunter.com/trends/knys-fall-2025), the Bershka August/September 2013 style book offers the perfect casually dark wardrobe for the upcoming fall season. The occasional bodysuit, mini skirt and crop top holds onto the summer heat while the predominance of black as well as the [addition of knits](https://www.trendhunter.com/trends/arty-knitwear) calls for cooler weather. Shot by photographer Mar Ordonez, the Bershka August/September 2013 style book stars model Yulia Terentieva. The blonde beauty posed in the Spanish retailer's jerseys, form-fitting dresses and mesh, all of which were styled by Emiliano Di Mola. Captured in studio against a dark blue backdrop, the [outfits are all black and white](https://www.trendhunter.com/trends/jiyongkim-fw25). The looks featured throughout the Bershka August/September 2013 style book were perfected with a red lip and punk hair by beauty artist Sergio Esche. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Edgy Urban Fashion:** Opportunity for retailers to create edgy, urban-inspired clothing lines for the upcoming fall season. - **Minimalist Color Palette:** Opportunity for designers to explore the use of black and white in their collections, offering a clean and sophisticated aesthetic. - **Alternative Beauty:** Opportunity for beauty brands to embrace punk-inspired hair and bold makeup looks. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the trend by designing and selling edgy, urban-inspired clothing for the upcoming fall season. - **Fashion Design:** Fashion designers can explore the use of black and white in their collections, offering a minimalist yet striking aesthetic. - **Beauty:** Beauty brands can embrace the trend by creating products and looks inspired by punk hair and bold makeup. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)