# Cinematic Burger Promotions The Berserker X Burger Celebrates the Release of the New X-Men Movie By Katherine Pendrill | Published 2016-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/berserker-x-burger References: [chewboom](http://www.chewboom.com/2016/04/12/red-robin-brings-back-berserker-x-burger-limited-time/) & [redrobin](http://www.redrobin.com/berserkerx) To celebrate the release of the new film 'X-Men: Apocalypse,' Red Robin is bringing back its popular Berserker X Burger for a limited time. While the burger originally made its debut back in 2013 to promote the film 'The Wolverine,' is a now returning to the restaurant's menu to support a new cinematic release. Just as the name suggests, the Berserker X Burger is a decadent sandwich that is overflowing with toppings. The burger itself consists of a fire-grilled beef patty topped with melted cheese, lettuce, tomatoes, [spicy pickles, zesty aioli](https://www.trendhunter.com/trends/big-bangin-burger) and Sriracha-flavored onion straws. The burger is then served on a special brioche bun branded with an X. To top it all off, those who order the burger are encouraged to pair the spicy dish with a refreshing pint of Samuel Adams Nitro IPA. To further promote the new film, the chain is also offering a [free ticket to see X-Men: Apocalypse](https://www.trendhunter.com/trends/back-to-the-future-menu) with the purchase of a special-edition $25 Red Robin gift card. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-time Film Collaborations:** Opportunity to create unique food promotions tied to the release of popular movies. - **Decadent Overloaded Burgers:** Potential for innovative burger creations with a range of extravagant toppings. - **Branded Food and Beverage Partnerships:** Collaborating with beverage companies to offer specially branded products that complement menu items. ### Sectors Adopting This - **Food and Beverage:** Opportunity for restaurants to leverage movie releases and create themed menu items. - **Film and Entertainment:** Opportunity for film studios to collaborate with restaurants for cross-promotional campaigns. - **Gift Card and Retail:** Opportunity for retailers to offer special-edition gift cards tied to movie promotions. ## Related on Trend Hunter - [Comic-Themed QSR Burgers](https://www.trendhunter.com/trends/spiderverse-whopper.md) - [Indulgent Halloween Burger Menus](https://www.trendhunter.com/trends/mega-monster-burger.md) - [Movie-Themed Burger Meals](https://www.trendhunter.com/trends/wahlburgers-the-union-combo.md) - [Movie-Themed QSR Meals](https://www.trendhunter.com/trends/arbys-good-burger-2-meal.md) - [Movie-Inspired Beef Burgers](https://www.trendhunter.com/trends/yes-chef.md) - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [Shooter Game-Inspired Burgers](https://www.trendhunter.com/trends/doom-burger.md) - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md) - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md)