# Fruity Eco-Conscious Detergents Berry+ by The Moderns Saves the Earth One Wash at a Time By Peter Vallas | Published 2011-01-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/berry References: [lovelypackage](http://lovelypackage.com/berry/) & [themoderns](http://www.themoderns.com/) Berry+ is the newest creation by environmentally friendly marketing think-tank The Moderns. With their ultimate goal being to help sustain the environment, they have created a product that may change how we [wash our clothes](https://www.trendhunter.com/trends/concentrated-laundry-product). Berry+ is a 100% [plant-based laundry soap](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis), with 95% of it coming directly from berries. The packaging design is innovative as well, resembling a first-aid kit for your laundry machine. This [eco-friendly](https://www.trendhunter.com/trends/washing-machine-technology) creation by The Moderns is definitely a step in the right direction for sustaining our home planet. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Cleaning Products:** Opportunity to develop and market environmentally-friendly cleaning products that use sustainable ingredients. - **Plant-based Innovations:** Disruptive innovation potential in developing products made from plant-based materials, such as berry-based detergents. - **Packaging Redesigns:** Opportunity to create innovative and eco-conscious packaging designs for various consumer products, including laundry detergents. ### Industries Being Reshaped - **Sustainable Household Products:** Growing industry focused on developing and selling eco-friendly household products. - **Natural Ingredients:** Industry centered around utilizing natural ingredients in various consumer products, including cleaning supplies. - **Packaging and Design:** Industry that specializes in creating innovative packaging designs for consumer goods, with an emphasis on sustainability. ## Related on Trend Hunter - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Plastic-Free Laundry Products](https://www.trendhunter.com/trends/oxi-laundry-booster.md) - [Triple-Chamber Dishwasher Pods](https://www.trendhunter.com/trends/biobased-dishwasher-detergent.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md)